Archive for October, 2009

San Diego Small Business Fair- Social Networking 101 Slides

Wednesday, October 21st, 2009

It really felt good speaking today- helping the small busines... on Twitpic
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Today was an exciting day for me and I wanted to share my experience with my readers, colleagues, customers, partners, and friends. I started out doing some consulting for a client in the morning, then went to the Handlery Hotel in San Diego where I was speaking on behalf of the Small Business Development Center (or the SBDC) on Social Networking 101 for Business. This is a subject I have been helping the small business community on for quite some time now, and this was probably my seventh speaking engagement on social media so I am becoming less nervous each time. Once I found my groove though, It was all good.

I am extremely passionate about helping small businesses as I have for the last 10 years of my consulting career. Selling your time is not easy to do, and if you ask any consultant (myself included), they will probably say the same. But with social media and social networking this makes selling YOURSELF and your products, services, & company a little easier with what I call “relationship and educational selling” but more on that topic later…..

As promised to the many small businesses that attended today’s Social Networking 101 for Business workshop, I have attached the slides (see below)

I hope today’s session was informative and you learned something to take back and execute in the trenches. If you wouldn’t mind sharing below in the comments section, what is the #1 thing you took away from today’s presentation? If I could get your feedback on this so we can share with other small businesses it would be great. Remember, its all about engaging!

P.S. If youd like FREE Access to Our Beta “Social Media For Business Coaching Program” please send me an email at [email protected] with the subject line “coaching” and I will send you the exclusive invite.

Buzzom Desktop : Twitter Client with Pre-Configured Twitter Elite Groups

Monday, October 19th, 2009


What desktop tool do you use to manage your twitter account? Probably you are using TweetDeck or Seismic Desktop. They are fascinating tools, and love them for multiple account management and multi-column look.

Something I miss is the SPAM control features. Always thought if I could get a tool where I can hide the tweets from people whom I cannot unfollow. I finally got one.

These days I have been using a new Desktop App, Buzzom Desktop developed by InRev Systems. InRev has good web based account management service, , particularly famous for its people search feature.
I had huge issues with other Twitter Clients particularly while posting Picture and videos, now Buzzom Desktop provides a cool drag and drop.
Next big thing I like about this tool is the cool Twitter Elite groups like Celebrity, Economy, Entrepreneur, Social Media, and Technology etc. These groups have all major Tweeters, and the groups are configurable to fit own interest. Best, you don’t need to follow these folks to get their update 

This Desktop Tool has some really great features, some of them include:
1. Hide users who are spamming with too many or useless tweets without unfollowing them.
2. Get updates on what the twitter elites like GuyKawasaki, BBC etc. are saying without following them.
3. Configure your buddy list and be in touch with them by viewing only their tweets.
4. Find news and people using keyword Search for tweets, location and biography.
5. Auto shorten your long URLs when they’re sent using
6. Drag-drop video and pictures to auto upload and tweet about them.
7. Choose how you want to see your tweets, by auto refresh or manual refresh.

I love this tool for its wonderful features. It’s a great time saver. Can’t say if it can compete with TweetDeck and Seismic yet, and establish itself in the elite category, but it deserves a try.

This tool is in its alpha version now, and is available for download . You can try it FREE here:


What is the best way to sell your product or service using social media?

Saturday, October 17th, 2009

professor-fang-fang, csusm senior experience, justin-r-french, keith-tacla

Social media makes business development fun again! No I’m serious! Our VP Keith Tacla (Follow him here on twitter) used to dread telemarketing, door to door sales, direct mail, sending out newsletters, etc. and I could see that the minimal results he was achieving from these traditional styles of marketing and business development was discouraging to him. But then last year around this time, he and I figured out a better way and we had an “ah ha” moment. Using social media tools and social networking for relationship selling.

This is the current trend of our clients, and our own business model and the results we are achieving to fill our pipeline has been amazing and sometimes even overwhelming to keep up with the amount of interest in these types of services. Social media goes hand in hand with social networking. The networking part is the same as in the off-line approach, except when networking online with other business professionals, this allows you to scale and allows global opportunities. You also get word of mouth generated online about your products, services, and customer feedback real-time. Business development now is about connecting with old customers, new customers, existing customers, getting referrals, sharing stories, and delivering results and value. If a company is going to spend on your product or service during these tough times, you can bet there going to want to measure every dollar spent and what that ROI is. This might be difficult to do with social media and social networking, but at the end of the day, social media selling is all about developing TRUST with your prospects first because in business, if someone becomes to know you, like you and trust you, they are more inclined to do business with you or most importantly buy from you. We are in the process of coming out with trusted products and services (systems) we use as well as our customers that we have tested, confirmed deliver value and achieve results. At the end of the day, its all about selling YOURSELF because if you can sell yourself, you can sell products, services and solutions to those who trust you. Be on the look out and stay tuned. Are there any products or services that you recommend we should add to our suite of recommended products or services?

This video which describes Top 4 Reasons Why Small Business Should Use Google Products should give your business a good start:

What Is A Typical Day Like In The Field As A Social Media Strategist?

Tuesday, October 6th, 2009

social-media-strategist, social-media-consultant, justin-r-french, the-social-ceo

My colleagues, partners, customers and friends always wonder, “So Justin, you’re a social media strategist huh, then what is a typical day like for a social media strategist? What do you actually DO?” It’s also important to know that as an Entrepreneur running another start-up and consulting on a regular basis for a few clients, many wonder what a typical day looks like. Here is a detailed breakdown of a typical day in the life as a social media strategist (play by play)

I hope this is beneficial and eye opening to those business professionals considering using social media marketing to assist in growing their personal brand or company brand online. Be prepared- you are investing time, money, and sometimes countless hours of sweat equity but at the end of the day I must caution you- be prepared for a exciting and sometimes overwhelming and draining journey

6:30AM Wake up to a fair and balanced news station on TV

7:30AM Check twitter stream (latest news) listen to voicemails and check emails/ follow up (Google alerts) from the night before (usually competition and industry trends) on the G1

7:45AM Check Google Reader on some of my favorite Blogs

7:55AM Listen to what some authorities are doing (usually my custom twitter accounts I set up for filtering) to try and continually better myself, I study the best

8:15AM Check linked-in and Facebook (my business account) and maybe E-Cademy if time

8:30AM Client call backs, follow ups, then get on the clock (consulting)

9:30AM brainstorming session with executives on current month’s promos

10:30AM check some Google analytic stats, keyword performance, verify content postings (measuring campaign success and ROI for SNSD and clients)

11:30AM check in/ focus group with key TEAM members, progress and status check on projects

12:30PM Lunch

1:45PM watch a couple you-tube videos on industry items (social networking, social media, tech, entrepreneurship, leadership, or sales)

2:15PM Engage in twitter with prospects, friends, clients, etc. send out a newsletter or two, read some headlines on twitter, delegate some tasks to my assistant

3:15PM Billing, banking, and where I am with latest projects / products in development for social media and social networking for business

4:30PM Conduct a webinar on twitter, linked-in or maybe my online psychology class. Also, prepare next week’s curriculum for Mira Costa College social networking class. Maybe prepare for an online interview or Press Release or prepare talking points for a speaking engagement (power point slides using 10X20X30 Formula- thanks Guy Kawasaki)

5:00PM Record a you-tube video or two, prepare tomorrows blog post, check in with key contacts/ circle of influence

6:00PM Gym / or Soccer

9:00PM Dinner, another you-tube video (Always learning)

10:00PM Check twitter, thank followers, interacting, engaging, learning

11:00PM Call it a day

I’m interested in what your day looks like. Would you mind sharing what your typical day looks like? Is it a little similar/ different? I look forward to hearing from you-
Justin R French

A Day In The Field As A Social Media Strategist For Small Business

Thursday, October 1st, 2009

I hope everyone is having a great week. This has been one of the busiest weeks for us in a few months, and we are working on some VERY exciting products and services (systems) that are going to revolutionize social networking and social media for business. As you know, Social Networking San Diego has been taking you though the social media and social networking FOR BUSINESS journey since January 2008 when we started our first Squido lens (HERE) to setting up our website/ blog on word press. Don’t forget our CEO Justin R French on twitter, who has been paying it forward since Day 1.

The reason for this blog post is to let you know what a typical day is like for a Social Media Strategist to see if you may be ready for this type of position OR even have the business background and the technical know how to provide such services to clients.

If you are a business considering using a social media strategist or a social media consultant, please watch this video FIRST that will clarify some Frequently Asked Questions about The Top 5 Questions when considering Social Networking & Social Media For Business

I am NOT saying you have to be a programmer with a computer science degree OR be an MBA graduate from Harvard (Cal State San Marcos is just as good and cheaper in my opinion but I digress)

All I AM saying is that to be a Social Media Strategist or a Social Media Consultant, you must have a certain level of education, experience, and technical understanding to be able to provide such comprehensive and holistic solutions. As our CEO Justin R French quotes “It is extremely rare these days to find a web design company who can handle ALL areas of development, content writing, training, marketing, strategy, integration, system implementation, and measuring who have a full understanding of business as well. I remember in my old It consulting firm Perfect Integration that I founded, many technicians just were not business savy. I focused on being business savy FIRST, then technical. It has paid off for me big time, and that is why our team is currently able to help many small and medium sized businesses with social media consulting through my hands on coaching and training program which I provide to our team members.”

My apologies but I will continue tomorrow with the post on the typical day of a social media strategist because I am just soooooo burnt out from the long day. My brain is fried, so thank you for your patience and please check back tomorrow for A Day In The Field As A Social Media Strategist For Small Business

Any comments for us? See below and leave a message- thanks
Social Networking San Diego