Archive for August, 2010

Is your social media strategy working?

Monday, August 30th, 2010

Does your business have a social media strategy in place? What is it?

To increase customer retention? Increase sales? Decrease lead acquisition costs?

Increase visibility?

I read a statistic today and I’ll try to find the link but it is important for you to know that only 50% of companies have an actual social media strategy or social media plan in place. And even LESS are measuring the results or ROI of their social marketing campaigns.  Why? Because there is so much customization involved to develop and determine the proper key performance indicators, backwards engineer the campaign, and then establish the tools & tactics needed. Believe me when I say it- social media campaigns are extremely complex & customized around each clients business model and we LOVE a challenge. Something we love even more is when clients get results like winning the San Diego’s best green product installer contest or selling all their tickets for their fundraising event. Simply put, when your clients see results in social media and can measure ROI, they finally see the true value in social media that it can bring to their organization:

1. decreased online advertising expenditure

2. increased customer retention & satisfaction

3. much higher conversion rates than paid advertising

because of the trust factor (through facebook & twitter communities)

4. much cheaper lead acquisition compared to paid online advertising

What type of ROI have you demonstrated for your clients using social media?  Are you a business using social media yet? What have been your results?  I’d love to hear from you!


Justin “Results” French

Social Media 60 Second MBA Series – Why I Love Marketing

Monday, August 16th, 2010

The Top 3 Lessons Learned From Zenyatta’s 18th Win

Sunday, August 8th, 2010

jockey mike smith
zenyatta wins 18

The Biggest thing I love about social media is that you can record real-life instances real-time and share with the world, or at least share with your friends & colleagues you are connected with.

I had the good fortune yesterday of being able to see history unfold in front of my eyes while watching the race horse Zenyatta being rode my the great jockey Mike Smith at Del Mar Racetrack. For those of you who don’t know, another passion of mine (among many) is horse racing. Even as a little kid going to the track with my father and uncles once in a while was a huge treat. Now, this day would be a fun filled family outing that will talked about for years to come. The reason? This female horse has won 18 races in a row! She remains unbeaten and I had the privilege of being able to experience first hand the excitement and energy of a full house at Del Mar cheering this horse on.

So here are the Top 3 Lessons Learned from Zenyatta’s 18th Win
1. Social media and social networking is much more popular among women than men (this is a fact) and if we analyze this one might see women as being more sociable, creative, and more “giving” than men.
2. Energy is contagious, and I sense that although the Trainers and others were a bit nervous for the 18th win, at the end of the day it was the heart of Zenyatta coming through at the end from all the cheering and excitement of the venue. This tells us to always lead with our hearts in ALL we do and I can attest that being in business, social media, and high tech management over the years following my heart has been crucial.
3. Legacy is greater than currency as Gary Vee says, and thanks to social media, we now have ways to share with future generations our passions and sharing a piece of history like Zenyatta winning the big race at del mar will live on!

What are you doing to follow your heart? Are you doing what your passionate about? Talk Soon- Justin “Results” French

p.s. here is a video clip of the win to get a sense of how much energy was filled in the air

Top 5 Website Mistakes Our Team Has Fixed For Small Businesses

Wednesday, August 4th, 2010

Justin French

1. Fails to Reach the Proper Target Audience
2. Generate Targeted Traffic
3. Have A Proper SEO Foundation
4. Have A Blog
5. Have An Integrated Social Media Marketing Plan

Yes, it’s there, it’s pretty, but is anyone looking at it? Is it bringing you new business? Is it generating leads? What is your conversion rate? Whats is your ROI on your monthly online marketing budget? Are you paying for online marketing software every month and seeing a return on this investment? Is it exposing you to a new market? Building your brand? Are you monitoring your personal or company reputation?

“Your website is only a billboard. You can have the most beautiful website in the world, and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.”

Contact us today and see how a social media marketing campaign can drive targeted traffic to your website while increasing click through, conversion, and decreases online adversing expenditure.

With internet marketing, you make your marketing dollars work more effectively online by establishing a CONSTANT presence on many sites. Over time, your customers will either do business with you or purchase from you when they are ready.  We help your website pop up on search engines; you should have blogs on your website with updated content meant specifically for your prospect. Suddenly you’re a trusted source for information on your products/ services.  You have a Twitter feed that keeps the consumer updated throughout the day on news and events pertaining to THEM and their specific interest- reminding them that YOU are their dependable source. 

Ultimately everything comes down to the bottom line – drive revenue, lower traditional marketing costs by using Internet Marketing to generate traffic to your website, measure your ROI, and have a sustainable online marketing system that becomes more powerful over time. 

So it’s time.  Time to make that website work for you, time to embrace the future of social marketing with a company like Social Media San Diego that has the integrity, credibility, and track record of results to help build your online brand and improve your companies performance in all areas. Time to get online. Time to get it done right!

Social Networking San Diego will get you there- We offer the Fast Track