Archive for September, 2011

Top 5 things I learned in business school that apply everyday to social media consulting

Sunday, September 18th, 2011

Since I began advising businesses on social media marketing in 2009, things have continued to change much more quickly than I can keep up with. But I do my best to continue to learn strategies, techniques, and tools all for measuring continued success for businesses using this new extremely cost effective communication medium.

Before advising business on social media, hundreds of companies in Southern California trusted myself and my team with keeping them up and running with various Information Technology needs.

It was much easier to sell solving computer problems than trying to sell social media services, but we deal with much larger marketing budgets now which has it’s rewards. Besides- our efforts have resulted in hundreds of thousands of dollars in revenue on some projects.

When people’s computers are down, they can be fanatic! I had one customer that was loosing hundreds of thousands of dollars per day when they were down. So we worked the weekend to get them up by Monday morning. Weekend emergency rate applied of course 😉

When selling social media services, we sell an improved business, cost savings, long term sustainability, competitive advantage, and many other benefits. In fact, we do a lot less selling and more educating. This is now the 21st century sales approach in case you haven’t noticed.

Social media consultants have a tough job. They must prove ROI, demonstrate results in a short amount of time, and show an increase in revenue otherwise they may be going back to the drawing board; or worse out of a client or a job.

From inside the social media trenches and business school, here are some things I learned that apply everyday to life in a social business setting. I have the privilege to lead companies into these murky waters where sometimes the outcomes can be serendipitous among saving companies thousands of dollars while acquiring new customers and driving bottom line revenue.

Here are those applied theories in action for social business:

1. Red ocean vs. Blue ocean strategy using social media

2. Swot analysis (google it)
3. Quantitative vs. Qualitative data (link to mashable article)
4. Self awareness ENTJ and how to listen more (especially with Social Media)
5. Work on projects with great people. In business school, When you do projects you either choose your own team or the professor assigns them. Just like in the real world, when you work on a project be sure you are aligning with the right people. (this is a critical success factor)

Hope the above principles are helpful for you. Feel free to connect with me on twitter or Google+
I’m continuing to decrease my Facebook usage

Do you have anything to add? I would love to hear about some of your experiences in the social business trenches.

Justin Results French – Chief Social Business Technologist

P.s. If you found this post valuable feel free to share it with other business owners, entrepreneurs, startups, small businesses, business professionals, or other social media consultants. Sharing is caring :)

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The social media myth revealed the secret to social media success

Thursday, September 15th, 2011



The number one reason why most businesses used to fail in social media was education. I’ve taught online marketing and social media best practices at Mira Costa College now for 2 years to help solve this problem and give back to the business community. This has empowered and helped hundreds of local businesses which I am extremely passionate about. I think its safe to say that this education thing can no longer be an excuse. There are a ton of educational resources out there. The real problem I now see is people expecting immediate results. Social media does not happen overnight and could be a challenge especially for small businesses mostly due to the time involved, knowledge needed, and even a limited resources factor. But the benefits out weigh the downsides.

What being in the social media trenches for 2 years now shows us is a lot of people out there get started in social media and they expect immediate results or instant gratification. I’m here to tell you that this is a myth. There’s no such thing as instant gratification with social media. If your business decides to get in this social media space or get into this game, you need to play to win and you need to finish the race. Have some fun too. I see plenty of companies and business professionals getting into this space and expecting immediate results and they don’t finish the race. They create a few blog posts, they send out a few twitter messages and that’s it. It doesn’t work like that.

I would like to reveal the secret to social media success. If you want to be successful in social media when it relates to your business or your career the key takeaway here is daily actionable steps over a long period of time will lead to sustainable growth. It takes quite a long time to build momentum in social media but with a little bit of planning, execution, and time, you can start to see results fairly quickly compared to other online marketing tactics which are becoming less effective. Whether its traffic, leads, sales, or just awareness for your cause, social media can be some of the most powerful word of mouth and cost effective results for lead generation, revenue, product sales, etc. It’s also important to note that social media is now integrated with SEO or search engine optimization. We are seeing this because of the dynamic of user generated content combined with off-site social media tactics that seem to go hand in hand together as a successful integrated online business strategy. Think of it as a snowball marketing effect on your business. You get that analogy right? As the snowball starts at the top of the mountain, it gains momentum and gets larger as is makes it’s way down the mountain. We help businesses do exactly this and the results have been incredible!

I hope this post helped clear up some myths, so feel free to comment and share. Thanks

Justin ‘Results’ French

P.S. Wrote this entire post using dragon naturally speaking on my iPad pretty smooth

Social Media Consultant in San Diego shares his 3 R’s to social business success

Friday, September 2nd, 2011

Any questions about optimizing your businesses social strategy? Feel free to comment below or connect with me on Google+



Justin Results French