Archive for August, 2012
Did you know that 80% of businesses involved in Social Media or what I have been referring to since 2009 as “Social Business” have still not seen an increase in leads, revenue, or cost savings company wide?! I know crazy right? Because of their weak social media management? Lack of tying business goals to social media or online marketing? Or how about not giving social business enough time? Or maybe not bringing in the right Social Media Specialist. I have done a lot of social media management in San Diego and as businesses continue to struggle with “Change” I continue to deliver results. It’s not about the latest tool, or CMS system (Google it if you don’t know what it is) it’s about the 7 C’s to Social Business Success and it always will be.
To not overwhelm you with data, case studies, etc, lets just take one example of the facebook marketing effect:
How would your business “Like” a 939% increase in reach to over 150,000 people in less than 3 weeks?
If you are looking for help with your social media strategy, or not seeing results, then mossy on over to social media solutions for business and let me know what questions you have about tying these types of results to your social business efforts. Cheers,
Justin “Results” French
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