Is social media for business an art or a science?

social media consultant

Are you a social media consultant? Are you involved in a social media mastermind group? Well if you are not, I wanted to share with you a question I get asked a lot lately. I wanted to explain why I feel social media for business is BOTH an art AND a science.

1. Social media is an art because you have to be both strategic, creative, and somewhat tech savvy. I’m not saying you have to be a programmer, BUT you have to know how to be human in a digital world and utilize the online tools. This can be very difficult for some, and require some teaching, which is why I passionately teach at Mira Costa College a Social Media and Internet marketing course that has been rising in popularity. It’s called Introduction to Marketing Your Business Online and you can find out more info by clicking here: social media workshop

2. Social media is a science because it ties very closely in with sociology (which was one of my favorite subjects in my lower division) and studies the human behavior in groups. Hence the rise of social networking, social media, and other human behavioral technologies that continues to advance. Social media requires people to be REAL and if you are not, others will know. The 5 realest people I know in social media are GaryVee, Chris Brogan, Scott Stratten, Brian Solis, and Tony Hsieh of Zappos.

So what do you think? Is social media an art OR a science? I would be interested in hearing your thoughts. Enjoy the world Cup!

Justin “Results” French

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