Top 5 Lessons in Trust relating to Social Media and Social Networking

social media consulting, social media marketing, social media agency, trustworthy social media consultants, trust in social media marketing

I have been hearing about these 3 components (Trust, Transparency, and Team) in Social Media and Social Networking for the last couple of days and I have an interesting story to tell you. I haven’t told a story in a while so please bare with me and I assure you it will teach you some VERY valuable lessons I’ve learned thus far in my 10 years in Business. I hope you can share some of your stories as well.

Trust-  Every single person I have come across in my life, I trust 100% until they give me reason not to.  I can’t tell you how many times in business this has turned bad for me, BUT there are some lessons to be learned.

1.  You learn to be less trustworthy of people who give you reason not to trust them by either body language, demeanor, research you do on line, or what other people say about this person or their firm whether it be online or offline. This is even MORE relevant in today’s business climate because of social media and social networking as we know. Everything is becoming exposed and brands and companies sometimes aren’t even aware of the positive OR negative effects it has on them.

2. People are becoming smarter in their buying decisions and in whom they conduct business with. We no longer want to be spammed or bombarded with ads and piles of junk mail. We want to engage and interact with others and build relationships and when we DO have a need we can ask our social network where/whom to buy from because of TRUST. I think this is good for business and much needed especially in today’s economic state.

3.  When you get burned in a bad business deal (I have made plenty over the last 10 years because of being to trustworthy of others) it makes you really have to dig down deep into yourself and overcome obstacles and challenges that come about from a deal gone bad. But once your get through it and your company stays afloat, you come out MUCH stronger and brighter. It’s a notch on the belt as a learning experience. Not to mention those deals and hours I spent reviving a server and not seeing a penny from the job even after staying in an office all weekend to have them up and running by Monday morning. Is it worth the fight in small claims court to recoupe???

4. I remember I formed a bad partnership deal (this wasn’t the first nor the last) in my old IT consulting firm back in 2004 and the company was in the brink of extinction until I put on my “hustle hat” and went to work.  I billed out $140,000 of IT consulting that year on my own but it was NOT easy.  Working 60 hours a week AND going to school was a challenge, but I stuck it out and saved the company thanks to my social network, understanding family (thankfully putting up with my sometimes bad attitude due to high stress levels, and of course aligning with the right strategic alliances (one of the most important business relationships a small business can have).

5. The same trust principles apply no matter what business you are in. Trust carries with you no matter what job or company you start. No company can take your TRUST away from you OR the relationships you have built. Hundreds of companies trusted me with their data, IT infrastructure, servers, etc. when I ran that IT consulting firm Perfect Integration and because of the integrity, trustworthiness and credibility that I spent building up over the years it has carried into the next company Social Networking San Diego (my 3rd). And now I see companies are doing the same for their social media engagements, campaigns, and marketing- trusting our TEAM of social media consultants to help them with their online marketing in a holistic and comprehensive manner which can be very time consuming and complex for business professionals not exposed to this new trend. And be it known I know now what mistakes I made and what NOT to do for the future.

Transparency and Team will be the next posts. Please Re-Tweet this post if you can, I think other business professionals can benefit from hearing some of these experiences.

p.s. If you need an assessment or have questions, please call my VP Keith at 760-500-6043 and he can discuss your needs/ challenges personally.

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9 Responses to “Top 5 Lessons in Trust relating to Social Media and Social Networking”

  1. Hey Justin;

    I am with you 100%. And now people can smell a rat a lot better than they could a year ago.

    Maintaining your good name is almost more necessary now that bad news can travel so fast and so far.

    When it sounds too good to be true, it’s time to check your trust meter.


  2. admin says:

    Thank you for your feedback Michael. Keep up your Great work.

  3. Justin,

    Congratulations on having this post selected for the July Carnival of Trust, hosted this month by Adrian Dayton at .

    The Carnival of Trust is a monthly compendium of the best posts loosely related to the subject of trust. Hosted on a rotating basis by thoughtful and critical hosts like Adrian, the limited (10 or so) selections each month are intended to bring good ideas to the Carnival’s readers, and respect (and readership) to the blogs selected. (A history of past Carnivals can be seen at ).

    Again, congratulations on your selection for the July Carnival of Trust.

    Charles H. Green
    Trusted Advisor Associates

  4. admin says:

    thank you for considering my article for your carnival of trust July edition. I will tell my clients about your site. It is VERY much appreciated. Here is to continued success in your ventures.

  5. Kathy Hagen says:


    I’m enjoying reading your posts, keep up the good work!

    I am curious how you look at the ways (behaviors online, types of tools, types of posts, style, etc, etc) in which people now build trust using social media– especially those who have not or will not meet face to face. There are many theories, and I utilize some myself as my firm is focused on knowledge transfer of deeply held expertise for organizations or companies in transition. I would be very interested, based on your experience, to hear how you think people build trust online and via social media. Thank you.

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