Top 12 Questions To Ask A Business When Considering Social Media
Social media marketing is going to be HUGE in 2010 and we are finally seeing some decent budgets being formulated. We started out the first 2 quarters of 2009 helping the small business community mostly, but have realized that mid-size firms have demonstrated to us the budgets are now there and they are seeing the value more and more (which is a very good sign for the economy too). We will continue to help our small businesses of course, and are still finalizing the coaching and subscription services we have been discussing (I know well over-due) but things have been very busy in the trenches.
I wanted to share with you some frequently asked questions we ask prospects before engaging in a social media marketing engagement:
1. Is your business involved in social media yet?
2. What’s working / Not Working?
3. Why do you think your company is ready to engage in social media?
4. Do you have a social media plan for 2010?
5. Are you measuring your results?
6. Are you keeping an eye on your competitors online?
7. What is your differentiation factor?
8. Is your website web 2.0 friendly?
9. On a scale of 1-10 how would you rate your customer service?
10. On a scale of 1-10 how would your customers rate your customer service?
11. Do you have staff members who can commit the time to training?
12. Are you breaking the news first for your industry and developing yourself or your firm as a thought leader for your consulting or legal practice?
Well, this is EXACLTY what we help our clients do everyday; prepare them to listen, teach them to engage, and change their mindset into the 21st century digital economy. But I must warn you that if you think everything is perfect when it comes to social media marketing your wrong. There is NO one tactic you will try that will get you 2 million views to your you tube channel (unless you are using Scott Stratten or better known as @UnMarketing on Twitter- make sure you follow this Jedi Marketer for some un-believable insight.)
Just like traditional marketing, you have a lot of options (tools) to consider. I know your boss is telling you to stretch your dollars as much as possible, BUT at the same time get the most effective response from your audience while not trying to sound to “spammy” right? Well then social media marketing may be the answer you’re looking for. Remember, marketing is getting the horse to the pond, and a sale is getting the horse to drink.
I know marketing is more complex than that, but you get the idea. It’s all about the marketing message you portray and the call to action that’s key. With some heavy research from our research team, we may be able to offer you the “fast track to social media for business” which many of our clients have experienced.
What topics would you be interested in hearing more about for 2010? We are preparing some turn-key products and essential social media tools as resources to our clients that are going to really help the business community so stay tuned. If you’re a marketing firm looking to offer social media marketing and consulting services to your clients, send our CEO Justin R French an email at [email protected] and put in the subject “affiliate program” and request more information.
Look forward to hearing more from our growing business community.
The Social Networking San Diego Team
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