Top 4 concerns of businesses getting into social media and social networking
I keep getting asked by fellow business professionals on linked-in discussions the following questions regarding social media and social networking for business.
1. How are you successfully using Twitter, microblogs, blogging, etc. in your corporate environment?
Justin’s Answer- personal branding, product/ service branding, customer service, industry news, trends, event promotion, competitor analysis, building BUSINESS relationships, etc.
2. How do you convince those that don’t “get it”?
Justin’s Answer- I tell them go get educated and come back to me in a year when your ready to build an on-line marketing strategy around your products or services and have it done right. Once companies wake up and start realizing 1-2% returns on direct mail and telemarketing is NOT working. Why do you keep doing things that don’t work? Stop throwing good money after bad ideas and work with an innovative marketing company. Maybe they should get educated on one of our many webinars about social networking, twitter training, or linked-in training for business. I don’t have the time or patience sometimes to deal with business people that “don’t get it”. Time is money!
3. How do you measure successful ROI?
We measure ROI for our customers with our own proprietary methods and software systems we have developed and it works great! We have paying customers, they see results, and we show them monthly reports. We have to measure the success of our clients online campaigns and report to them monthly or they wouldn’t be spending thousands of dollars per month with us!
4. I’m interested in hearing successes, failures, and strategies.
We have MANY success stores (see my blog http://www.socialnetworkingsandiego.com/blog/ or customer testimonial videos.
Failures; just know you will make some mistakes, get over it- just jump it try it, learn, and learn from your mistakes most importantly of course. You will learn, test, and refine the strategy. Try to have a plan at least. The alternative is to do nothing and fail. Need Strategies- see my blog or book some one on one consulting time with me and lets formulate an online marketing strategy together.
We even have an internet consulting team I can dedicate to your next on-line marketing campaign. Don’t have time to do all this social networking stuff yourself? No problem- we’ll do it for you. Give us a shot and we GUARANTEE we can increase traffic to your website IF you partner with us, sign up, and take our recommendations. It’s worked for these clients (see videos to the right) so maybe your business is ready to jump on board.
Is your business ready? What is your understanding of social media and social networking for business? Take the social networking IQ test here: business evaluation
Tags: Business, Marketing, Marketing Campaign, Marketing Company, Marketing Strategy, Online Marketing, Online Marketing Strategy, SEO, Social Media, Social Networking, social networking for business, Twitter