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	<title>Comments on: Top 5 lessons learned in the trenches of social networking for business and social media consulting</title>
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	<description>We provide social media training, social media consulting and social media education to businesses</description>
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		<title>By: Candie Kljucaric</title>
		<link>http://www.socialnetworkingsandiego.com/social-networking/in-the-trenches-of-social-networking-for-business-and-social-media-consulting/comment-page-1/#comment-16088</link>
		<dc:creator>Candie Kljucaric</dc:creator>
		<pubDate>Sun, 02 May 2010 19:15:38 +0000</pubDate>
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		<description>Hi! Just thought I&#039;d leave a comment.  I truly enjoyed this article. Keep up the good work.</description>
		<content:encoded><![CDATA[<p>Hi! Just thought I&#8217;d leave a comment.  I truly enjoyed this article. Keep up the good work.</p>
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		<title>By: Angela Hill</title>
		<link>http://www.socialnetworkingsandiego.com/social-networking/in-the-trenches-of-social-networking-for-business-and-social-media-consulting/comment-page-1/#comment-12287</link>
		<dc:creator>Angela Hill</dc:creator>
		<pubDate>Mon, 18 Jan 2010 19:02:46 +0000</pubDate>
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		<description>Interesting insight, Justin. I would be curious to hear how your perspective has changed 6 months later and if there are any additional trends you see in the marketplace?

As important as it is for a client to commit to a long-term campaign, the problem with our industry is that there are so many vendors snatching up these clients and treating them badly so that their perception is that we are all the same. Then, they are truly uncomfortable when they meet someone with credibility who makes the same promises but can actually deliver.

We have found much more success offering a 6 month campaign where we demonstrate success and then grow into a more complex, longer relationship by delivering value and proving ROI based on agreed upon metrics.</description>
		<content:encoded><![CDATA[<p>Interesting insight, Justin. I would be curious to hear how your perspective has changed 6 months later and if there are any additional trends you see in the marketplace?</p>
<p>As important as it is for a client to commit to a long-term campaign, the problem with our industry is that there are so many vendors snatching up these clients and treating them badly so that their perception is that we are all the same. Then, they are truly uncomfortable when they meet someone with credibility who makes the same promises but can actually deliver.</p>
<p>We have found much more success offering a 6 month campaign where we demonstrate success and then grow into a more complex, longer relationship by delivering value and proving ROI based on agreed upon metrics.</p>
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		<title>By: Justin Parks</title>
		<link>http://www.socialnetworkingsandiego.com/social-networking/in-the-trenches-of-social-networking-for-business-and-social-media-consulting/comment-page-1/#comment-7668</link>
		<dc:creator>Justin Parks</dc:creator>
		<pubDate>Thu, 23 Jul 2009 07:34:20 +0000</pubDate>
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		<description>An interesting read Justin, especially, as you rightly point out it, comes from real experience in the business environment and not just theoretical spin or suggestion.  

Glad to see you are settling on a solid process and im 100% sure clients and customers will see much more benefit and value from this approach.</description>
		<content:encoded><![CDATA[<p>An interesting read Justin, especially, as you rightly point out it, comes from real experience in the business environment and not just theoretical spin or suggestion.  </p>
<p>Glad to see you are settling on a solid process and im 100% sure clients and customers will see much more benefit and value from this approach.</p>
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