Top 5 Key Principles For Small & Mid-Sized Businesses I Learned While Attending Gravity Summit At Harvard Cont.
Principle 4- Don’t try to be something your not
If your corporate culture isn’t big on being transparent, focused on integrity, or critical on providing excellent customer service, and good at communicating, then social media might not be a good fit for your company. If you look at all the examples of big companies using social media effectively, it fit EXACTLY with their corporate culture! This is a key principal to understand. And if you company is trying to “Act” like it cares just for the sake, it will not work. Know that this takes us back over to Principal 1- Listen First, Time investment, etc.
What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)