Why social media marketing is like using the scientific method

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graphic credited to www.sciencebuddies.org

Here is a reminder of the scientific method with the spin for a social marketing strategy:

Steps of the scientific method:

1.    Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service….

2.    Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy/ plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!)

3.    Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign…

4.    Test Your Hypothesis by Doing an Experiment -we will assign the right team, implement the strategy, and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy)

5.    Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts

6.    Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward.

We work in these 4 capacities:
Hourly Consulting
Monthly Retainer
Per Project Basis
Monthly Subscription

See if your corporation qualifies for starting a social marketing campaign by clicking here: http://www.socialnetworkingsandiego.com/free-website-evaluation/

Want to see some actual Case Studies for existing clients?  Click Here for Case Studies

CEO JustinRFrench

P.S. Here are 4 tips on how to choose the right social media marketing consultant

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20 Responses to “Why social media marketing is like using the scientific method”

  1. Angel says:

    Social Media Marketing is really the trend these days. i market most of my products through social networking sites.

  2. admin says:

    thank you for sharing your input. it is good to see businesses taking advantage of these cost effective new innovative tactics on social selling. cheers= Justin R French

  3. Joselyn Herz says:

    I wish more people would write blogs like this that are actually interesting to read. With all the crap floating around on the net, it is refreshing to read a blog like yours instead.

  4. admin says:

    Thank you for the kind words Joselyn- i will keep the content coming- Justin

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