The CMO From Kodak You Outta Know


I had the privilege to attend the 1 year anniversary of Gravity Summit at UCLA this past Monday and I must say that it was well worth staying up there the night before and not having to rush to the conference in the morning. It ended up being an eventful and relax-full weekend and an all around great conference. As we know, being involved with Social Media, it is always good habits to take it off-line once in a while and get in a room filled with like minded people and if you happen to be part of the social media conference, then you know the talent they were able to pull was of the highest caliber in the industry. Not to mention re-connecting with those that I had seen at Harvard at another previous Gravity Summit. I recorded an inspirational video the night before (talking about the Three H’s- Hustle, Heart, and Helpfulness) that can be seen here if you’d like

Social media for business is still the hot topic but after being involved in this trend for the last year and a half can sometimes be draining. But the gravity summit expo just happen to give me that re-energizing boost I needed to re-spark the deep passion I have for this topic.

The content provided during the event was exceptional, but there was one presentation early on that really had an impact on me- an ecstatic, passionate, and over-the-top presentation from Kodak’s CMO Jeffrey Hayzlett. Now I hadn’t heard of Jeff before, but I knew how involved Kodak has been in social media and the drastic changes they had made to their workforce so I was interested in hearing some of the behind the scenes strategies. Not only did I get insight to these practices and policies, but he even had me laughing out loud!! I shared one of the better video clips below, but if you’re interested in the entire highlighted clips from the Keynote you can view them here: Gravity Summit Keynote CMO of Kodak

Please re-tweet and bookmark this post so we can share this insightful and valuable content with the rest of the business community. Hope you enjoyed-

Justin R French

“Those who keep asking what is the ROI on social media- I say what is the cost of ignoring”- Kodak CMO Jeffrey Hayzlett

I happen to be using the new Flip Video (took my Samsung back because of some issues with zoom) so in case your wondering why i am endorsing flip video- its what i will be using from now on to provide you with quality video content. (full disclosure) cheers –

here is a good deal from Amazon on one:

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