Top 10 Reasons Businesses Should Embrace Social Media and Twitter To Survive in 2010

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1. Product & service improvement

2. Company reputation improvement

3. Sales people cost nothing (for now) Social Media helps identify new sales people for FREE!!!! These brand influencers and brand ambassadors will help strengthen your brand by telling real life stories of how your products and services have helped them professionally or personally and this is critical for sustained growth over the next 5 years- this I can guarantee. Reach out to them before they go to you competitors.

4. Old Sales Tactics are replaced by Social Selling – We now tell our friends/ colleagues/ partners whom we are connected with online about our experiences (good and bad) and depending on your “social influence” this affects the buying decisions of products & services of your firm.

5. Transparency, Truth, and Timing Are now embedded in model companies and aren’t just terms companies throw around anymore, but actually reflect on their culture. (i.e. Zappos, whole foods, Gary-Vee (Wine Library TV) etc. Either you are in or out, no 1 foot in half @#$ stuff! And if you try to be in when your out, you will be labeled as OUT!

6. Everyone has a voice– Media outlets fear the truth because everyone has a voice now, & this is growing exponentially.  Is about giving the power back to the people or consumers who have been advertised and marketed to all the time and have pushed them to the limit.  People and consumers want to be engaged or recommended a solution or product from their peers now NOT advertised to.

7. Competitive Advantage, First Mover, and Business Strategy All tie into Social Media Marketing (If you don’t know what these terms mean look them up or go to business school)

8. Change is no longer talked about, its now about ACTION-great leaders will surface in organizations who are embracing this opportunity to get ahead and develop their circle of influence to promote this change, plan, execute, train, and track (ask us for details on these services- we have a proven system)

9. Google pay per click declines, email marketing declines, and Social Media takes over (I now check twitter more than my email- much quicker for me to say less but still have more of an impact than writing a huge email) Plus- this forces creativity and improved communication (learning to communicate with “less” is the new “more”.)

10. Communication is still the key– Social Media is just a new form of communication that businesses are now accepting as part of their marketing mix. Companies wanting to get involved with social media, be prepared, you will need a budget. When you get one, talk to me or one of our team members.

Anything you’d like to add? Agree/ Disagree?  Would you mind leaving your insight on this post below? I’m interested in hearing from you.

Please re-tweet this post, share, and let other business professionals know about this top ten list. This is extremely useful for the business community in which we are educating, training, and consulting on the business application of Social Media. We have been for almost 1 year now. Thank you

Justin R French

CEO Social Networking San Diego

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3 Responses to “Top 10 Reasons Businesses Should Embrace Social Media and Twitter To Survive in 2010”

  1. Good points about how useful Twitter can be for reaching your client base. Lots of companies are using this internally as an HR communication tool as well. Internal and external branding obviously have to be in sync for this to work.

    With so much transparency these days, you simply can’t present one face to your workforce and another to the world at large. On the up side, if your employees are excited/on board enough to retweet your content, you know you’ve got a winning business model.

    Daisy McCarty

  2. admin says:

    Thank you for your comment Daisy. I would agree that transparency will continue to help drive business making decisions when it comes to service based businesses. Enjoy your New Years! Justin

  3. Awesome this is a great share, thank you for putting this article together! Saw this post tweeted by odegard media on twitter. Looking forward to more and will reply to those who comment back for next months group meetup!