Why is Transparency important in social media and social networking for business?

transparency in business, transparency, trust, social media transparency, social media consultants

Everywhere I go lately i hear the talk about transparency. Maybe its that government should be more transparent, or business leaders and executives should be more transparent. One thing i know for certain that the MORE transparent you are in social media and social networking, the more this enables you to connect to many more great people with “similar interests” to share ideas. This is exactly what happen to me with twitter. I am 90% transparent on twitter (i doubt people want to know everything i do but i do tweet quite a bit) because i know that someone is listening and can perhaps connect with me on a similar level. Right away we can establish a connection, a friendship, and this creates a relationship.

Social networking for business and social media is all about connecting with like minded people facing similar challenges or opporunities to brainstorm, strategize, and share knowledge their interested in for the common good of the community. Being transparent in business is especially important in todays times after the financial meltdown, Enron, Madoff, etc. The list goes on with how many companies affected the lives of many people with their poor decision making. That is why i suggest that companies need to be more transparent, and by embracing social media and social networking this allows companies to get back to business basics and get our economy back on track by engaging in conversation first before selling/ marketing/ advertising to consumers. Us consumers are sick of being bombarded by spam, direct mail, telemarkeintg, etc.

A model example of transparency is the recent Zappos acquisition by Amazon. The CEO Tony has embraced social media and social networking and created the “culture” that companies can only dream about. Typically companies hold onto information and don’t want to share about what makes their company so great. We take the opposite approach. We want businesses to embrace social networking and social media for business development purposes and we have been teaching them how for the last 8 months and have been very transparent about our business model. Our investors may frown upon this a little, but it has worked and gotten us this far. We have seen the huge value in building a community around our services. The community on twitter and linked-in have been great feedback mechanisms for us in our start-up. We will see what happens in the near future as companies start getting on board with social media for business and Social Networking San Diego will be here when they are ready for a plan, strategy, execution, training, and consulting along the way in their social media journey.

Any feedback on this?
CEO Social Networking San Diego
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