Posts Tagged ‘Blue Ocean Strategy’
Here is a Top 8 list of our Most Popular Posts for 2009 according to our tracking statistics on Hootsuite. You the community, clicked on these posts the most, so I put together a list of the most popular ones just in case you wanted to bookmark it or share it with your contacts (always appreciated)
Please help share these with the Business Community as I’m sure they will find these extremely valuable in preparing their strategy for 2010. This is in order of oldest post to the newest.
This is the post that really kick-started our renewed passion for consulting, except instead of providing trusted IT consulting, our TEAM shifted into providing trusted Social Media Consulting because we identified the trends of businesses needing a team of consultants to help guide them on this new medium which should now be part of their marketing mix. Social media has been added to the equation of all marketing departments, or at least should be and the budgets will finally be there for 2010.
This post gave actual tips small businesses can implement right away and gained much popularity among the small business community.
As we know, good leadership starts from the top and works its way down, yet now we have seen a more bottom up approach thanks to social media. I would suggest any executives still trying to wrap their head around social media, you may want to read this popular post I did and the video explaining how to create a blue ocean strategy using social media with some examples in layman’s terms.
This post discussed what life has been like in the trenches of providing social media consulting and strategies for companies to leverage with even some lessons we learned early on. A good refresher like this is much needed for the New Year.
Especially in today’s economic climate, we are extremely reliant upon the trust we have built with our network and community, and we must constantly be cultivating these relationships. The book I would recommend you read is by a fellow social media evangelist Chris Brogan. The title of his book Trust Agents speaks for itself. Here is where you can get your copy: Remember- leaders are readers!
This post gives the actual presentation I did at the local San Diego business fair. We received some very good feedback on the content presented so I encourage you to view this post just in case you missed the live event.
Here was another Top 10 list I had put together explaining why businesses will should be embracing social media more as part of their business strategy for 2010. It received over 800 hits so there should be at least a few good points that you may find beneficial.
It is important to know the foundation of social media for business development purposes, so these ABC’s explain some of our processes we use (transparency) in working with clients to establish principles to ensure a solid foundation.
Here is to a great 2010 and we at the SNSD team wish everyone a Happy New Year!
Justin R French
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How CEO’s Can Create A Blue Ocean Strategy And Save The Company Using Social Media
We as CEO’s know the game is changing. It’s not doing business as usual any longer. Old styles of marketing such as direct mail, telemarketing and even email marketing are producing diminishing results. The companies that will be in business in the future MUST take advantage and diversify into an on-line marketing approach that embraces social media and social networking (especially twitter) and formulate a strategy around their products and services.
Believe it or not, the numbers are showing these on-line marketing tactics cheaper than traditional methods (Better ROI) and with shrinking budgets and a need for new ideas, what better solution than social marketing? Now this is easier said then done. I have been in IT and Business for over 10 years and for marketing, lead generation, and sales, departments MUST understand how to use these tools for those purposes. Its not what tools are out these, but how your departments are trained to use them. I conduct workshops for various corporations and have given companies the fast-track approach to social media and help structure the workshops in layman’s terms so everyone understands their role and how it fits with the company culture. Strategy is the most important, and not too many people in corporations have the business and technical sense because of the dis-connect among departments that exists.
Typically, no one in the company even understands all these various on-line mediums, which is why CEO’s will need to bring in outside help to re-shape the company culture around these new paradigms.
Here is a helpful video i put together that gives the following talking points:
1. Old Style of Marketing VS. New Style of Marketing
2. Two Buck Chuck Example (blue ocean strategy)
3. Whole Foods Example (blue Ocean Strategy- Online & Off-line)
4. How you will need outside consultants to help re-shape corporate culture
I would appreciate some of your thoughts / insight on this discussion post.
What challenges is your firm facing with formulating a social media strategy?
I would Appreciate your any feedback
JustinRFrench CEO Social Networking San Diego
Email me at “[email protected] “> with any questions you may have and i would be happy to offer some advice