1. Must be business minded (most important)
2. Must be tech minded
3. Must understand on-line psychology
4  Must understand marketing, sales, and branding
5. Must understand how the internet works
6. Must be able to be good at project management
7. Must be a strong communicator (on-line and offline)

This is all based on my experience in business high-tech management over the last 12 years.  Any questions?

Enjoy your week- Justin Results French

By now, I am no longer trying to sell people on the idea of needing social media. I’m over it.  It’s a waste of time.  I now speak to people (and businesses) that already see value in social media. This creates a more equal level playing field to have an intelligent conversation about what social media can do for their business.  They have to see a need. If they are banking on social media to save their company their not ready.

Special thanks to my good twitter friend @markshaw in the UK for posting this video.  I wanted to share this with all of you for 2 reasons:

1. I am a CCNA (Cisco Certified Network Administrator from my previous days while running my old IT consulting firm (for 8 years while going to college full time) and am always keeping an eye on what Cisco is up to because they are a company  I greatly respect & admire.

2. This video represents the top reasons why businesses should be using social media as part of their business strategy because of the cost savings associated with it compared to purchased or traditional media.

Please Re-Tweet this and share this with others in your social circle, I’m sure they will get some value fro this video.

Cheers,

Justin “Results” French

Entrepreneurs starting businesses in the current economic climate have a real challenge yet an opportunity at the same time.  It separates them from others who would never take risks, especially when times are very tough.  This sets them apart from the competition.  Entrepreneurs start a business usually for one main reason: They see a problem, they are passionate about solving that problem, and will do everything necessary to achieve their goal of finding a solution to that problem. 

My current start-up Social Networking San Diego  was founded in January 2009 on the premise that majority of small business websites don’t generate traffic. I estimate 80% of small business websites don’t generate traffic. So with my technical, business, and entrepreneurial spirit, I vowed to solve this problem because o am passionate about helping the small business community.  So far things are going great and we are helping many clients solve this challenge & all while increasing sales of their products & services and saving money.  Like Barack Obama says “Small business and Entrepreneurs will be the driving force of getting us out of this recession”, and I couldn’t agree more.   

As for how this analogy relates to horse racing, Well 90 to 95% of Entrepreneurs fail because lack of funding, lack of leadership/ management, lack of sales, or lack of proper marketing.  Usually at the horse races (another passion of mine- I live 20 minutes form Del Mar Racetrack) I tend to put money on the long shots once in a while if I like the kckey, study work out times, know who the trainer was, etc.  I do my homework first.  Just like in business, when starting anew business venture, do your homework, and if you have a little luck or know the right people, you may just have a big pay day   

If you would like to see more about Social Networking San Diego solutions for Social Marketing for business, check out our solutions page here: http://www.socialnetworkingsandiego.com/solutions/

This social media minute Monday roundup is brought to you by

We use this productivity tool ourselves & many clients do too. Click Here To Boost Your Productivity On Twitter!

Second big news of the day worth noting, Pennsylvania’s Harrisburg University of Science and Technology will enact a week-long social media blackout for all students. full story details can be found here: http://bit.ly/c5QffO

If your business is interested in sponsoring our weekly social media minute, please contact us here http://www.socialnetworkingsandiego.com/contact/ and mention “sponsor” and we will get back to you with openings in the schedule. This is EXTREMELY valuable for local & national businesses that we have relationships with and helps to get some additional exposure with a trusted firm.  See you next week for next week’s social media minute.

mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet?  Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now.  Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success.  Consider this online marketing 101 for the 21st century business [professional.  You will not be disappointed.  Details can be found here:

Click this link to reserve your seat http://bit.ly/c0lNsy

p.s. special thanks to @journik for the Posterous idea- testing it out