Posts Tagged ‘Marketing’

Social Media MBA- 21 KPI’s your business or agency must be measuring

Monday, April 2nd, 2012

how to measure social media roi for your business
In this FREE Report, I reveal the Top 21 KPI’s (Key Performance Indicators) your business or agency must be measuring for Social Media ROI

First– ask yourself a question:

Which of the 3 website goals am I trying to achieve?

Websites typically focus on these 3 objectives:

Increase website traffic

Increase leads

Increase sales (Or what we help do- increase conversion)

Second ask yourself what is my cost per lead? Cost per customer? Remember: LTV of a customer (Or life time value)

Third: Understand Quantitative VS. Qualitative measurements

Now for the 21 KPI’s your business or social media agency should be measuring:

1. # of unique website visitors per month

2. # of Twitter followers & # of Twitter lists

3. # of mentions of your brand, product or service on twitter (see the tool )

4. # of Facebook friends/ Fans

5. # of clicks on links (find patterns in the time of day) this is FREE PPC! HUGE cost savings I’ve personally saved companies over 20,000$ easy that they would of spent on PPC  (who says social media is free??)

6. # of you tube subscribers

7. # of you tube channel views/ videos views

8. # of newsletter subscribers (or blog subscribers)

9. Know which traffic sources are sending you the most traffic (Google Analytics)

10. # of quality inbound links (SEO)

11. # of blog comments

12. # of opt ins to your list

13. # of linked in group members

14. Avg. time spent on site (social media increases this) More time is better

15. Bounce rate (you want this % as low as possible) Lower is better

16. # of leads, sales, and conversions (Percentage) This is the MOST IMPORTANT

17. # of customers you retain from social media (staying engaged and on top of mind)

18. % of revenue increase from social media marketing

These are just some additional supplemental benefits of social media:

19. How much a PR campaign or traditional campaign would of cost without using social media (Cisco saved 250,000$ that they would have had to spend) see video here:

They reached 90X the audience at 1/6th the cost with social channels.

20. Social Media produces much higher QUALITY of leads than paid advertising

21. Social media produces better conversion rates than email, PPC, CPA, CPM, etc.

Last Point:  Social Media is just simple communications Duh!


If you need an actual ROI Calculator, check out Dragon Search which we use quite often to show cost savings to clients. You can find here

Hope you enjoyed this FREE Report.  Click Here If you would like to subscribe to our Social Media VIP Insiders tips and tricks.


Social Media MBA – The Top 10 Must Read Social Media Books

Friday, October 28th, 2011

Social media MBA why Marketing and IT are crucial for Social Media success

Saturday, June 25th, 2011

top 7 characteristics needed to be a successful business professional in the on-line world

Monday, March 7th, 2011

1. Must be business minded (most important)
2. Must be tech minded
3. Must understand on-line psychology
4  Must understand marketing, sales, and branding
5. Must understand how the internet works
6. Must be able to be good at project management
7. Must be a strong communicator (on-line and offline)


This is all based on my experience in business high-tech management over the last 12 years.  Any questions?

Enjoy your week- Justin Results French



Social media marketing

Wednesday, February 9th, 2011

Social Media Saves Businesses Like Cisco 250,000$

Sunday, December 5th, 2010

By now, I am no longer trying to sell people on the idea of needing social media. I’m over it.  It’s a waste of time.  I now speak to people (and businesses) that already see value in social media. This creates a more equal level playing field to have an intelligent conversation about what social media can do for their business.  They have to see a need. If they are banking on social media to save their company their not ready.

Special thanks to my good twitter friend @markshaw in the UK for posting this video.  I wanted to share this with all of you for 2 reasons:

1. I am a CCNA (Cisco Certified Network Administrator from my previous days while running my old IT consulting firm (for 8 years while going to college full time) and am always keeping an eye on what Cisco is up to because they are a company  I greatly respect & admire.

2. This video represents the top reasons why businesses should be using social media as part of their business strategy because of the cost savings associated with it compared to purchased or traditional media.

Please Re-Tweet this and share this with others in your social circle, I’m sure they will get some value fro this video.


Justin “Results” French

PacSun looking for a Social Media Strategist- the hottest job right now

Thursday, October 21st, 2010

My name is Jillian Woods and I am a Recruiter with PacSun. We are currently seeking someone who will serve as the social media voice of PacSun. Please find details of the position listed below. Any referrals are welcome!

What does our Social Media Strategist do?

This position will assist in the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage online communities, social media, and related Web 2.0 tools and methodologies. Primary responsibilities include refining our social media strategies, engaging in proactive link building, developing our relationships with related community and grassroots organizations, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations. The ideal person is passionate about “word of mouth” marketing, is an active participant in social media, and has worked with/for other entertainment companies.


The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

• Four year College degree required
• 2-3 years social media experience – Facebook, Twitter etc.
• Experience with online content management, advertising, online promotions/events, music etc.
• Creative thinker – both visually creative as well as editorially
• Ability to appropriately translate the PacSun brand in our web content sections in terms of visual direction and customer experience
• Experience working with online design teams, marketing teams and writing creative briefs
• Some project management experience. Ability to prioritize tasks and projects.
• Passion for action sports and related lifestyle
• Must possess exceptional copywriting skills
• Excellent written and verbal communication skills.


Additional Bullets:

Social Media Strategist

·         Will be the “Voice of PacSun”.  Must be strong in communicating to an audience through social media.

·         Must be creative in determining the best avenues to push messaging to the PacSun customer.

·         Must have exceptional copywriting skills.  This role communicates via a number of avenues, e.g., Facebook, Twitter, Website, Fanpage etc.



To apply, please contact [email protected]


Why Entrepreneurs Are Like The Long Shot At Del Mar

Wednesday, September 15th, 2010


Entrepreneurs starting businesses in the current economic climate have a real challenge yet an opportunity at the same time.  It separates them from others who would never take risks, especially when times are very tough.  This sets them apart from the competition.  Entrepreneurs start a business usually for one main reason: They see a problem, they are passionate about solving that problem, and will do everything necessary to achieve their goal of finding a solution to that problem. 


My current start-up Social Networking San Diego  was founded in January 2009 on the premise that majority of small business websites don’t generate traffic. I estimate 80% of small business websites don’t generate traffic. So with my technical, business, and entrepreneurial spirit, I vowed to solve this problem because o am passionate about helping the small business community.  So far things are going great and we are helping many clients solve this challenge & all while increasing sales of their products & services and saving money.  Like Barack Obama says “Small business and Entrepreneurs will be the driving force of getting us out of this recession”, and I couldn’t agree more.   


As for how this analogy relates to horse racing, Well 90 to 95% of Entrepreneurs fail because lack of funding, lack of leadership/ management, lack of sales, or lack of proper marketing.  Usually at the horse races (another passion of mine- I live 20 minutes form Del Mar Racetrack) I tend to put money on the long shots once in a while if I like the kckey, study work out times, know who the trainer was, etc.  I do my homework first.  Just like in business, when starting anew business venture, do your homework, and if you have a little luck or know the right people, you may just have a big pay day 😉  


If you would like to see more about Social Networking San Diego solutions for Social Marketing for business, check out our solutions page here:


finally- the social media success formula revealed

Tuesday, September 14th, 2010

Today’s 60 second social media mba reveals the secret formula to social media success once and for all.  Sharing is Caring 😉 Cheers

p.s. It’s back to social media school!

Only a few spots left in my social media marketing class at Mira Costa College this Thursday! I’m ready to register- just send me to the link:

san diego businesses use mobile marketing and social media for success

Sunday, September 12th, 2010

mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet?  Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now.  Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success.  Consider this online marketing 101 for the 21st century business [professional.  You will not be disappointed.  Details can be found here:

Click this link to reserve your seat

p.s. special thanks to @journik for the Posterous idea- testing it out 😉