the story behind social networking san diego
Tuesday, March 8th, 2011
Posts Tagged ‘San Diego’
Why Entrepreneurs Are Like The Long Shot At Del Mar
Wednesday, September 15th, 2010
Entrepreneurs starting businesses in the current economic climate have a real challenge yet an opportunity at the same time. It separates them from others who would never take risks, especially when times are very tough. This sets them apart from the competition. Entrepreneurs start a business usually for one main reason: They see a problem, they are passionate about solving that problem, and will do everything necessary to achieve their goal of finding a solution to that problem.
My current start-up Social Networking San Diego was founded in January 2009 on the premise that majority of small business websites don’t generate traffic. I estimate 80% of small business websites don’t generate traffic. So with my technical, business, and entrepreneurial spirit, I vowed to solve this problem because o am passionate about helping the small business community. So far things are going great and we are helping many clients solve this challenge & all while increasing sales of their products & services and saving money. Like Barack Obama says “Small business and Entrepreneurs will be the driving force of getting us out of this recession”, and I couldn’t agree more.
As for how this analogy relates to horse racing, Well 90 to 95% of Entrepreneurs fail because lack of funding, lack of leadership/ management, lack of sales, or lack of proper marketing. Usually at the horse races (another passion of mine- I live 20 minutes form Del Mar Racetrack) I tend to put money on the long shots once in a while if I like the kckey, study work out times, know who the trainer was, etc. I do my homework first. Just like in business, when starting anew business venture, do your homework, and if you have a little luck or know the right people, you may just have a big pay day 
If you would like to see more about Social Networking San Diego solutions for Social Marketing for business, check out our solutions page here: http://www.socialnetworkingsandiego.com/solutions/
san diego businesses use mobile marketing and social media for success
Sunday, September 12th, 2010
mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet? Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now. Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success. Consider this online marketing 101 for the 21st century business [professional. You will not be disappointed. Details can be found here:
Click this link to reserve your seat http://bit.ly/c0lNsy
p.s. special thanks to @journik for the Posterous idea- testing it out
How your business can succeed with social media marketing education
Wednesday, September 8th, 2010
Hello Friends, Colleagues, Clients, & Partners,
This month is very exciting because it marks the 4th semester of our CEO Justin “Results” French teaching a class at one of his alumni Mira Costa College. As you can probably already tell, Justin is EXTREMELY passionate about teaching social media to local businesses. Why? Because social media levels the competitive landscape for small businesses wanting to build their brand, generate local awareness about their products, services, or retail location, & even makes business development fun again!
If you are like most small businesses, you probably dread marketing, hate cold calling, and have worked with firms who have produced unsuccessful results. We at Social Networking San Diego are focused on results. Our minimum campaign for monthly engagements starts around $1000 per month.
We deploy the most cost effective marketing tactics that get you results in the least amount of time, so we can EARN that extended budget for additional campaigns. Each social media marketing campaign is carefully backwards engineered & crafted with achieving your business goals. We focus on building long term business relationships. Don’t take our word for it- let’s hear from actual student/ small business owner
Video Testimonial Here
If you are a local small or mid-sized business owner or professional ready to explore the trenches of social media then I highly suggest you partake in this semesters Introduction To Marketing You Business Online class at Mira Costa College. Registrations are filling up quickly so reserve your spot today!
Click this link to reserve your seat http://bit.ly/c0lNsy
Is your social media strategy working?
Monday, August 30th, 2010Does your business have a social media strategy in place? What is it?
To increase customer retention? Increase sales? Decrease lead acquisition costs?
Increase visibility?
I read a statistic today and I’ll try to find the link but it is important for you to know that only 50% of companies have an actual social media strategy or social media plan in place. And even LESS are measuring the results or ROI of their social marketing campaigns. Why? Because there is so much customization involved to develop and determine the proper key performance indicators, backwards engineer the campaign, and then establish the tools & tactics needed. Believe me when I say it- social media campaigns are extremely complex & customized around each clients business model and we LOVE a challenge. Something we love even more is when clients get results like winning the San Diego’s best green product installer contest or selling all their tickets for their fundraising event. Simply put, when your clients see results in social media and can measure ROI, they finally see the true value in social media that it can bring to their organization:
1. decreased online advertising expenditure
2. increased customer retention & satisfaction
3. much higher conversion rates than paid advertising
because of the trust factor (through facebook & twitter communities)
4. much cheaper lead acquisition compared to paid online advertising
What type of ROI have you demonstrated for your clients using social media? Are you a business using social media yet? What have been your results? I’d love to hear from you!
Cheers,
Justin “Results” French
Top 5 Website Mistakes Our Team Has Fixed For Small Businesses
Wednesday, August 4th, 2010
1. Fails to Reach the Proper Target Audience
2. Generate Targeted Traffic
3. Have A Proper SEO Foundation
4. Have A Blog
5. Have An Integrated Social Media Marketing Plan
Yes, it’s there, it’s pretty, but is anyone looking at it? Is it bringing you new business? Is it generating leads? What is your conversion rate? Whats is your ROI on your monthly online marketing budget? Are you paying for online marketing software every month and seeing a return on this investment? Is it exposing you to a new market? Building your brand? Are you monitoring your personal or company reputation?
“Your website is only a billboard. You can have the most beautiful website in the world, and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.”
Contact us today and see how a social media marketing campaign can drive targeted traffic to your website while increasing click through, conversion, and decreases online adversing expenditure.
With internet marketing, you make your marketing dollars work more effectively online by establishing a CONSTANT presence on many sites. Over time, your customers will either do business with you or purchase from you when they are ready. We help your website pop up on search engines; you should have blogs on your website with updated content meant specifically for your prospect. Suddenly you’re a trusted source for information on your products/ services. You have a Twitter feed that keeps the consumer updated throughout the day on news and events pertaining to THEM and their specific interest- reminding them that YOU are their dependable source.
Ultimately everything comes down to the bottom line – drive revenue, lower traditional marketing costs by using Internet Marketing to generate traffic to your website, measure your ROI, and have a sustainable online marketing system that becomes more powerful over time.
So it’s time. Time to make that website work for you, time to embrace the future of social marketing with a company like Social Media San Diego that has the integrity, credibility, and track record of results to help build your online brand and improve your companies performance in all areas. Time to get online. Time to get it done right!
Social Networking San Diego will get you there- We offer the Fast Track
Social Media Vs. SEO- What’s your prediction?
Tuesday, June 15th, 2010
Okay for today’s blog post I’m actually recording this live on my iPad and the program I’m using is dragon naturally speaking. If I have a few issues with the grammar I’ll go through and fix it myself manually but I want to talk about today’s topic and discuss the difference between SEO and Social Media and you should know by now the two go hand-in-hand unless your living on Mars.
Let me explain why SEO is more beneficial for a product driven business model. When it comes to other business models that are more service-based businesses compared with events, it’s very difficult to do SEO for non-product driven websites based on my experience in the social media trenches. Being in this field for almost 3 years now, if you’re looking for quick rankings or a way to get quick traffic, quick visibility, quick brand recognition, then social media is that the best route to go. You will see over time you will start to rank for certain keywords based on social media tactics and relevant postings that you are doing. I had stumbled upon this in my early years just running some tests and putting out great content while doing basic keyword research. I was actually being ranked for some very competitive keywords which was cool! What’s even more interesting is that 1.5 years ago before Google and twitter signed an agreement, I started to notice my twitter messages ranking in Google search results on page 1 real time. This occurred from my twitter account because as we know twitter is a micro-blog so that was even more interesting.
So I guess the take away for today’s topic is when it comes to social media versus SEO, social media is actually going to be beating SEO for product & service driven businesses that’s my prediction in the not so distant future. Id like to hear your feedback in the comments section if you somewhat agree or disagree we can debate all day and Id be more than happy to. So thank you again for coming to the social networking San Diego blog. Please sign up for a newsletter on the right-hand side or download our free e-book if you have not already. Also there’s an ebook that I wrote for $9.95 for the best 10 you will ever spend as far as an informational social media guide for small business. This is Justin “Results” French signing off. Will see you guys tomorrow. Thank you
Top 5 Reasons You Should Meet Gary Vee
Monday, June 7th, 20101. He is living proof that if you CARE enough, engage, and work your face off you can become mainstream
2. He is down to earth, completely honest & transparent
3. He is one of the most energetic hard working hustlers I know (besides myself)
4. He knows how to balance fun, work, and of course family life
5. I had the honor & privilege to meet Gary twice (Boston Gravity Summit and a Wine Meet-up in San Diego)
In summary- Gary Vee has been a great inspiration in my continued jounrey of internet entrepreneurship, social media consulting, and most of all following my passion. Feel free to leave a comment if Gary Vee has had an impact on your life- I would love to hear your story. Please leave a comment below. Cheers
Justin “Results” French
Social Media Mastermind Group- San Diego
Monday, May 10th, 2010Social Media San Diego- Project Management Vs. People Management
Saturday, May 8th, 2010Due to time constraints to blogging everyday, I am starting my Social Media 60 Second MBA Video Series. Its all about results from Justin “Results” French. Have a listen to my new video series and I look forward to your feedback-
Justin
Call 760-576-4653 to schedule a 10 minute appointment!