We are often asked by prospective clients what is involved with social media for business?  We decided to write up a basic ABC’s of Social Media to help give you a inside peak into our process and methodology (with-out giving away to much proprietary information) in how we work with clients.  Hope this helps clarify.

A- Assessment (Basic or In-Depth analysis of your current online marketing strategy, SEO, competitive analysis, SWOT, keyword research, etc.)
B- Budget established (Our starting monthly subscription package right now based on supply and demand is 1,000$/ month)
C- Construct a Social Media Plan or Social Media Strategy (This is setting your business up for success and we do these often for our clients)
D- Delegate (we then execute the strategy by consulting, coaching and training your appropriate staff members on their integrated efforts)
E- Evaluate results, tweek strategy, and adjust tactics or tools used as needed to achieve maximum ROI
F- Functional Dashboard for measurements and decision making of executives

Video to follow on further explanation of these items. Do you have any questions we can answer? Submit us a comment below or email our CEO Justin R French at snsdjf@gmail.com he’s known to be very personal and responds quickly.

The Social Networking San Diego TEAM

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Social media marketing is going to be HUGE in 2010 and we are finally seeing some decent budgets being formulated. We started out the first 2 quarters of 2009 helping the small business community mostly, but have realized that mid-size firms have demonstrated to us the budgets are now there and they are seeing the value more and more (which is a very good sign for the economy too). We will continue to help our small businesses of course, and are still finalizing the coaching and subscription services we have been discussing (I know well over-due) but things have been very busy in the trenches.

I wanted to share with you some frequently asked questions we ask prospects before engaging in a social media marketing engagement:

1.  Is your business involved in social media yet?

2.  What’s working / Not Working?

3.  Why do you think your company is ready to engage in social media?

4.  Do you have a social media plan for 2010?

5.  Are you measuring your results?

6.  Are you keeping an eye on your competitors online?

7.  What is your differentiation factor?

8.  Is your website web 2.0 friendly?

9.  On a scale of 1-10 how would you rate your customer service?

10.  On a scale of 1-10 how would your customers rate your customer service?

11.  Do you have staff members who can commit the time to training?

12.  Are you breaking the news first for your industry and developing yourself or your firm as a thought leader for your consulting or legal practice?

Well, this is EXACLTY what we help our clients do everyday; prepare them to listen, teach them to engage, and change their mindset into the 21^st century digital economy. But I must warn you that if you think everything is perfect when it comes to social media marketing your wrong. There is NO one tactic you will try that will get you 2 million views to your you tube channel (unless you are using Scott Stratten or better known as @UnMarketing on Twitter- make sure you follow this Jedi Marketer for some un-believable insight.)

Just like traditional marketing, you have a lot of options (tools) to consider. I know your boss is telling you to stretch your dollars as much as possible, BUT at the same time get the most effective response from your audience while not trying to sound to “spammy” right? Well then social media marketing may be the answer you’re looking for. Remember, marketing is getting the horse to the pond, and a sale is getting the horse to drink.

I know marketing is more complex than that, but you get the idea. It’s all about the marketing message you portray and the call to action that’s key. With some heavy research from our research team, we may be able to offer you the “fast track to social media for business” which many of our clients have experienced.

What topics would you be interested in hearing more about for 2010? We are preparing some turn-key products and essential social media tools as resources to our clients that are going to really help the business community so stay tuned. If you’re a marketing firm looking to offer social media marketing and consulting services to your clients, send our CEO Justin R French an email at snsdjf@gmail.com and put in the subject “affiliate program” and request more information.

Look forward to hearing more from our growing business community.

The Social Networking San Diego Team

(Click Picture For Large View)

Today was an exciting day for me and I wanted to share my experience with my readers, colleagues, customers, partners, and friends. I started out doing some consulting for a client in the morning, then went to the Handlery Hotel in San Diego where I was speaking on behalf of the Small Business Development Center (or the SBDC) on Social Networking 101 for Business. This is a subject I have been helping the small business community on for quite some time now, and this was probably my seventh speaking engagement on social media so I am becoming less nervous each time. Once I found my groove though, It was all good.

I am extremely passionate about helping small businesses as I have for the last 10 years of my consulting career. Selling your time is not easy to do, and if you ask any consultant (myself included), they will probably say the same. But with social media and social networking this makes selling YOURSELF and your products, services, & company a little easier with what I call “relationship and educational selling” but more on that topic later…..

As promised to the many small businesses that attended today’s Social Networking 101 for Business workshop, I have attached the slides (see below)

I hope today’s session was informative and you learned something to take back and execute in the trenches. If you wouldn’t mind sharing below in the comments section, what is the #1 thing you took away from today’s presentation? If I could get your feedback on this so we can share with other small businesses it would be great. Remember, its all about engaging!

P.S. If youd like FREE Access to Our Beta “Social Media For Business Coaching Program” please send me an email at snsdjf@gmail.com with the subject line “coaching” and I will send you the exclusive invite.

I hope everyone is having a great week. This has been one of the busiest weeks for us in a few months, and we are working on some VERY exciting products and services (systems) that are going to revolutionize social networking and social media for business. As you know, Social Networking San Diego has been taking you though the social media and social networking FOR BUSINESS journey since January 2008 when we started our first Squido lens (HERE) to setting up our website/ blog on word press. Don’t forget our CEO Justin R French on twitter, who has been paying it forward since Day 1.

The reason for this blog post is to let you know what a typical day is like for a Social Media Strategist to see if you may be ready for this type of position OR even have the business background and the technical know how to provide such services to clients.

If you are a business considering using a social media strategist or a social media consultant, please watch this video FIRST that will clarify some Frequently Asked Questions about The Top 5 Questions when considering Social Networking & Social Media For Business

I am NOT saying you have to be a programmer with a computer science degree OR be an MBA graduate from Harvard (Cal State San Marcos is just as good and cheaper in my opinion but I digress)

All I AM saying is that to be a Social Media Strategist or a Social Media Consultant, you must have a certain level of education, experience, and technical understanding to be able to provide such comprehensive and holistic solutions. As our CEO Justin R French quotes “It is extremely rare these days to find a web design company who can handle ALL areas of development, content writing, training, marketing, strategy, integration, system implementation, and measuring who have a full understanding of business as well. I remember in my old It consulting firm Perfect Integration that I founded, many technicians just were not business savy. I focused on being business savy FIRST, then technical. It has paid off for me big time, and that is why our team is currently able to help many small and medium sized businesses with social media consulting through my hands on coaching and training program which I provide to our team members.”

My apologies but I will continue tomorrow with the post on the typical day of a social media strategist because I am just soooooo burnt out from the long day. My brain is fried, so thank you for your patience and please check back tomorrow for A Day In The Field As A Social Media Strategist For Small Business

Any comments for us? See below and leave a message- thanks
Social Networking San Diego

Have you heard of the new reality business show Shark Tank? If you haven’t, It is created by Mark Burnett and for those of you that don’t know he was the one who helped create The Apprentice and Survivor. It is by far one the best shows I’ve seen on TV in years. What you might not also know is that I actually applied for the very 1st season of The Apprentice and sent in my video but obviously didn’t make it onto the show, but it was a fun an exciting experience to partake in none the less. (Maybe i will put the footage on you tube soon for you)

The Shark Tank is by far the BEST reality show to come onto the mainstream since The Apprentice in my opinion. I watched the first series of the apprentice, and after starting to watch further seasons, it really lost the touch in which the first season had (which was my favorite). The reason i bring up the Shark Tank is i am tired of seeing all these reality TV series that don’t necessary appeal to me- The Entrepreneur, Business Professional, and real-world small business advocate. I could care less about the Kardasians, Tool Academy, or Making the Band. Those appeal to teens or young adults who need to get their priorities straight. What about the late 20 year old generation Y who are the future leaders of this country? That’s why we are flocking to the internet and social networking because there is so much crap on TV. I mean, my point is we need more shows like Shark Tank on the mainstream because our country is built on small businesses. So I say to all the major TV networks, start putting out more reality shows about business and I know this will add to brining us out of this recession.

Here is a clip from the new reality show Shark Tank

What are your thoughts on the show? Do you watch it? What other shows do you watch that are around business? Do we need to have a reality show called the Entrepreneur? Hey Mark Burnett- let me know if you’d like to discuss this format, I have plenty of ideas on a REAL Reality TV show called the Entrepreneur
Cheers
Justin R French
CEO Social Networking San Diego

p.s. Check out this show called “The Entrepreneur Hour” I am starting to do. This stuff is the REAL deal. What do you think? Here is a sample: The Entrepreneur Hour- First Show- How To Start A New Business

These days, personal branding, online branding, and company branding are extremely important. Especially for building your online presence. But how can small businesses compete with he big brands?

By having a presence online, being active in social media and social networking, and starting a marketing blog about your products and services are the first steps.

I had the pleasure to meet Dan in person at the Gravity Summit event in Harvard i attended, and Dan was nice enough to conduct a brief interview dedicated to the small business community. As you know, Social Networking San Diego has been providing small and mid-sized businesses social media consulting for the last year, and we understand the challenges small businesses are facing. We have seen these items as the main challenges:

1. Limited budgets
2. Limited Time
3. Limited resources

So how can a small business get involved in establishing/ building their online brand?

Listen to some advice from Personal Branding expert Dan Schawbel our CEO Justin R French had the privledge to interview. Enjoy

Any thoughts on how your small business is growing its online brand?

Social Media for business is still the current trend and for us to stay competitive in our businesses, we must know the “who’s who” in the social media world. We all know, to be the best, we must study and learn from the best.

So who are the Top 3 Social Media Authorities you follow? Here are mine in no particular order. I will explain reasons as to why i choose these Top 3 as my favorites because first and foremost, after learning from literally thousands of social media authorities over the last couple years, I can honestly say these 5 really communicate in a way i can relate to not only personally but professionally and i appreciate their story.

It is important to know that everyone has a unique story, and i mean everyone. Social media and social networking allows every one of us to have a voice, to let our story unfold on a blog, and build our businesses through relationship selling or as i like to call it “educational selling”. Think of this as you are investing time and building your personal brand. And know that as you go through this social networking and social media for business journey, your personal life and professional life continue to come together online. You suddenly see you start to associate with and migrate to good people online who share very similar passions / interests which is the foundation of social networking.

Here is a list of my Top 3 and the date (according to www.twitterholic.com when they started on twitter)

1. Chris Brogan
Date started on twitter: 10-23-06
Why? One of the first blogs (extremely valuable information) on social media and social networking for business I started reading last year and consider him a mentor. Plus he is one of the nicest and genuine guys you can meet online, and Chris actually engages, interacts, and converses with you. Just amazing how he keeps up with all his comments on his blog and followers on twitter. P.S. I just started his new book Trust Agents and it is awesome! (Video review to come- stay tuned)

2. Justin Parks
Date started on twitter: 6-08-08
Why? One of my closest / very first friends on twitter, and we constantly keep in touch and help each other out by exchanging global economic news (he is in Spain) and things we are experiencing in our businesses and how we can improve in service delivery, performance, and customer satisfaction. Not to mention, I consider him an SEO guru.

3. Gary Vaynerchuk
Date started on twitter:5-04-07
Why? I saw his web 2.0 video from last year and another ah-ha moment again. His passion somehow transferred into me and I haven’t looked back since. Plus I got to meet him at Harvard Gravity Summit and he is just one of the most brilliant Entrepreneurs of my generation that I am just amazed by. I can only aspire to be as successful as Gary Vee someday, but in the mean time, I’m working on crushing it!

Now, who are your Top 3 social media authorities and why? Please leave a reply below, I am really interested in hearing your choices
Thanks for sharing
Justin R French
CEO Social Networking San Diego

Want to connect with me on linked-in? Go here

How are you building your online business brand or personal brand? I have had the privilege to connect and communicate with Brian Solis on MANY mediums such as Facebook and Twitter, and him and Chris Brogan are one of the most responsive social media and social networking for business authorities who actually respond and communicate with their audience. I know there are many individuals who communicate with their audience as well, but these two have really impressed me in how quickly they can respond and demonstrates they really CARE! Not to mention, they usually respond right back within 3 minutes! this is unbelievable! I can barely keep up with 2600 followers (very humbling by they way- people who actually have taken an interest in me, my company, my thoughts, ideas and opinions about small business, technology and social media for business purposes.) Obviously this is my passion, and that is crucial to building your personal brand- follow your passions EVEN if you are not making money at it YET. Also helping the small business community right now as Chamillionaire mentions is crucial.

Imagine, communicating real-time with actual “people” and engaging in conversation, building relationships, all around a common interest on-line. This is what social media is all about, whether you are building a personal brand or company brand.

Here is some footage I taped on Brian Solis (see his website here) today on Fox Business discussing some good insight on personal branding, building a community around your brand, and actually and MEANING something to the people you are connecting with so you can stand out and build your brand. “This helps transform connections with people from just a fan base to an actual community”- Brian Solis

Here is the video of Brian on Fox- enjoy, and congrats again Brian! Your thoughts? Feel free to leave a comment- Justin CEO Social Networking San Diego

Social marketing campaigns can be basically implemented in a local, regional or national level or a combination of any of these levels. Each social marketing campaign can be custom made to reach the desired targeted audience regardless where they are located.

The initial concept of social marketing was a result of blending ideas and principles of commercial marketing with the public health’s desire to promote and provide social behavior in individuals. At present, social media sites are seeing a virtual explosion and you have to be in touch with the virtual world to stay in touch with these instant message networks and relevant information for your market and industry. Try and target specific groups or individuals during your social networking campaigns to ensure that your product reaches the right people.

Social marketing campaigns aim at influencing the ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet. The term “social marketing” and “mass media” are used interchangeably but the main difference is that social marketing uses a wide range of communications method to influence and benefit society and not merely to increase sales.

Just like the process of commercial marketing, social marketing deals with four aspects of a consumer and how they deal with products. For example,

1. What product is required for this consumer?
Social marketing serves to pinpoint and enforce consumer needs like medical procedures, heath initiatives, or health ideas like preservation of the environment and recycling. Here social marketing serves as a research tool to find out what the consumer needs and possible products to make them to take action towards achieving it.

2. What would be the ideal price of the product?
The price of the product is determined to allow the consumer to decide what they would be willing to pay for a product and using social media marketing or social marketing can provide quick feedback. Social marketing allows vendors to listen to the audience feedback on what they might be willing to pay for such products or services.

3. Where can they get the product?

Through this aspect of social marketing campaigns, consumers are assured of a good supply of the product along with distribution systems, warehouses and retail outlets where the product is sold and will be readily available. Social marketing ensures that the customer will have up to date and relative information of the product as and when he or she requires it once the product or service is ready to be released to the market. Don’t forget the social media strategy of building up the “online buzz” prior to product or service launch to generate more interest much quicker than traditional marketing mediums.

4. How will you be Promoting the product?

Although this is the least important aspect of social marketing, it’s often the most visible and thus mistakenly considered the most important. Using social networking and social media for business to promote products and services to various online networks is a science that must be communicated in a marketing combined with an engaging way with the audience. This can be critical to the success of the online marketing campaign, and with the right strategy, social networking san diego can help your form a successful social marketing campaign.

These questions basally are the building blocks of the social marketing campaign. A social marketing campaign should provide additional information to the audience’s so that they can take the ‘next step’ forward in the buying process. Almost all social marketing campaigns are a long term investment, as society needs time to accept changes and changes cannot be made by individuals overnight. A strategic social marketing campaign may require a lot of time to reach the particular objective but we help do the work for you by the many proven research techniques we use. This is why clients partner with us and trust us to help conduct these campaigns and get them trained to be involved in their online community.

In between teaching, consulting, running a start-up, and trying to have a little fun every now and then for the summer, I have been in the process of working with my programmer on an online coaching and training program to help the individual business owner who wants to invest time on their own and build sweat equity into the social media and social networking for business journey and here it is:

The Social Networking And Social Media Business Kit- FREE Introductory Offer - Click Here -

The reasons i am doing this are for 3 fold:

1. I have ALWAYS been passionate about helping the small business community, and now is my chance to use technology to cater to a wider audience & many business professionals have inquired about me teaching them so i will record a series of videos and then do 1 on 1 coaching for a small fee (still considering price)

2. Business people i have met online & offline TRUST me and know that i tell things how it is and i will not sugar coat this social media and social networking for business journey and they appreciate and understand my helpful nature

3. Education is the most important thing right now for social media hence why i am now teaching this Fall semester at Mira Costa College to help the business community get back on track

If you are interested in becoming an affiliate to help market the program to your network and help spread the word on this social media for business coaching program please let me know

Thank you for all your continued support
JustinRFrench
CEO Social Networking San Diego