1. Fails to Reach the Proper Target Audience
2. Generate Targeted Traffic
3. Have A Proper SEO Foundation
4. Have A Blog
5. Have An Integrated Social Media Marketing Plan

Yes, it’s there, it’s pretty, but is anyone looking at it? Is it bringing you new business? Is it generating leads? What is your conversion rate? Whats is your ROI on your monthly online marketing budget? Are you paying for online marketing software every month and seeing a return on this investment? Is it exposing you to a new market? Building your brand? Are you monitoring your personal or company reputation?

“Your website is only a billboard. You can have the most beautiful website in the world, and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.”

Contact us today and see how a social media marketing campaign can drive targeted traffic to your website while increasing click through, conversion, and decreases online adversing expenditure.

With internet marketing, you make your marketing dollars work more effectively online by establishing a CONSTANT presence on many sites. Over time, your customers will either do business with you or purchase from you when they are ready.  We help your website pop up on search engines; you should have blogs on your website with updated content meant specifically for your prospect. Suddenly you’re a trusted source for information on your products/ services.  You have a Twitter feed that keeps the consumer updated throughout the day on news and events pertaining to THEM and their specific interest- reminding them that YOU are their dependable source. 

Ultimately everything comes down to the bottom line – drive revenue, lower traditional marketing costs by using Internet Marketing to generate traffic to your website, measure your ROI, and have a sustainable online marketing system that becomes more powerful over time. 

So it’s time.  Time to make that website work for you, time to embrace the future of social marketing with a company like Social Media San Diego that has the integrity, credibility, and track record of results to help build your online brand and improve your companies performance in all areas. Time to get online. Time to get it done right!

Social Networking San Diego will get you there- We offer the Fast Track 

Okay for today’s blog post I’m actually recording this live on my iPad and the program I’m using is dragon naturally speaking. If I have a few issues with the grammar I’ll go through and fix it myself manually but I want to talk about today’s topic and discuss the difference between SEO and Social Media and you should know by now the two go hand-in-hand unless your living on Mars.

Let me explain why SEO is more beneficial for a product driven business model. When it comes to other business models that are more service-based businesses compared with events, it’s very difficult to do SEO for non-product driven websites based on my experience in the social media trenches. Being in this field for almost 3 years now, if you’re looking for quick rankings or a way to get quick traffic, quick visibility, quick brand recognition, then social media is that the best route to go. You will see over time you will start to rank for certain keywords based on social media tactics and relevant postings that you are doing. I had stumbled upon this in my early years just running some tests and putting out great content while doing basic keyword research. I was actually being ranked for some very competitive keywords which was cool! What’s even more interesting is that 1.5 years ago before Google and twitter signed an agreement, I started to notice my twitter messages ranking in Google search results on page 1 real time. This occurred from my twitter account because as we know twitter is a micro-blog so that was even more interesting.

So I guess the take away for today’s topic is when it comes to social media versus SEO, social media is actually going to be beating SEO for product & service driven businesses that’s my prediction in the not so distant future. Id like to hear your feedback in the comments section if you somewhat agree or disagree we can debate all day and Id be more than happy to. So thank you again for coming to the social networking San Diego blog. Please sign up for a newsletter on the right-hand side or download our free e-book if you have not already. Also there’s an ebook that I wrote for $9.95 for the best 10 you will ever spend as far as an informational social media guide for small business. This is Justin “Results” French signing off. Will see you guys tomorrow. Thank you

Social Media and SEO go hand in hand now. Because of the real time nature of the web, Google is now ranking tweets, video, and other social media conversations because of the increase in user generated content. Even early last year when I was experimenting with SEO tactics and twitter, I began seeing various twitter accounts ranked for certain keyword phrases. Here is a video I did that explains this principal in more detail:

Do you have some examples of Google ranking your social media activities real time? Let us know- Cheers

P.S. Congratulations to the New Orleans Saints on a well deserved Super Bowl win yesterday!

We are often asked by prospective clients what is involved with social media for business?  We decided to write up a basic ABC’s of Social Media to help give you a inside peak into our process and methodology (with-out giving away to much proprietary information) in how we work with clients.  Hope this helps clarify.

A- Assessment (Basic or In-Depth analysis of your current online marketing strategy, SEO, competitive analysis, SWOT, keyword research, etc.)
B- Budget established (Our starting monthly subscription package right now based on supply and demand is 1,000$/ month)
C- Construct a Social Media Plan or Social Media Strategy (This is setting your business up for success and we do these often for our clients)
D- Delegate (we then execute the strategy by consulting, coaching and training your appropriate staff members on their integrated efforts)
E- Evaluate results, tweek strategy, and adjust tactics or tools used as needed to achieve maximum ROI
F- Functional Dashboard for measurements and decision making of executives

Video to follow on further explanation of these items. Do you have any questions we can answer? Submit us a comment below or email our CEO Justin R French at snsdjf@gmail.com he’s known to be very personal and responds quickly.

The Social Networking San Diego TEAM

p.s. We recommend this tool we use to follow up with our clients and you should definitely try it out

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Helping over 65,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.

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Social Media for business is still the current trend and for us to stay competitive in our businesses, we must know the “who’s who” in the social media world. We all know, to be the best, we must study and learn from the best.

So who are the Top 3 Social Media Authorities you follow? Here are mine in no particular order. I will explain reasons as to why i choose these Top 3 as my favorites because first and foremost, after learning from literally thousands of social media authorities over the last couple years, I can honestly say these 5 really communicate in a way i can relate to not only personally but professionally and i appreciate their story.

It is important to know that everyone has a unique story, and i mean everyone. Social media and social networking allows every one of us to have a voice, to let our story unfold on a blog, and build our businesses through relationship selling or as i like to call it “educational selling”. Think of this as you are investing time and building your personal brand. And know that as you go through this social networking and social media for business journey, your personal life and professional life continue to come together online. You suddenly see you start to associate with and migrate to good people online who share very similar passions / interests which is the foundation of social networking.

Here is a list of my Top 3 and the date (according to www.twitterholic.com when they started on twitter)

1. Chris Brogan
Date started on twitter: 10-23-06
Why? One of the first blogs (extremely valuable information) on social media and social networking for business I started reading last year and consider him a mentor. Plus he is one of the nicest and genuine guys you can meet online, and Chris actually engages, interacts, and converses with you. Just amazing how he keeps up with all his comments on his blog and followers on twitter. P.S. I just started his new book Trust Agents and it is awesome! (Video review to come- stay tuned)

2. Justin Parks
Date started on twitter: 6-08-08
Why? One of my closest / very first friends on twitter, and we constantly keep in touch and help each other out by exchanging global economic news (he is in Spain) and things we are experiencing in our businesses and how we can improve in service delivery, performance, and customer satisfaction. Not to mention, I consider him an SEO guru.

3. Gary Vaynerchuk
Date started on twitter:5-04-07
Why? I saw his web 2.0 video from last year and another ah-ha moment again. His passion somehow transferred into me and I haven’t looked back since. Plus I got to meet him at Harvard Gravity Summit and he is just one of the most brilliant Entrepreneurs of my generation that I am just amazed by. I can only aspire to be as successful as Gary Vee someday, but in the mean time, I’m working on crushing it!

Now, who are your Top 3 social media authorities and why? Please leave a reply below, I am really interested in hearing your choices
Thanks for sharing
Justin R French
CEO Social Networking San Diego

Want to connect with me on linked-in? Go here

Our clients work with our team of social media consultants for 1 of 4 reasons:

“ I give it a “10″ FOR SURE! ”

—Joanne Stephens

Get a 10 FREE Minute Consultation for Qualified Buyers ONLY 760-576-GOLF With the CEO Justin

1. They understand We mean business, Time is Money, and they are looking for a long term successful partnership, NOT a “Quick Fix” to social media or social networking for business. We are NOT your typical SEO, web design, or Pay Per Click company I assure you.
2. They understand the need to generate new innovative lead generation tactics, increase their website ranking on Google, and build company brand online.
3. They recognize traditional marketing efforts are producing diminishing results and see business value in Social Media Marketing
4. They have a particular budget to allocate to online marketing and see the VALUE in building a community around their products and services

Our Basic Process: Research, Planning, Set-Up, Training, Consulting Details Click Here

Before your company embarks on a social networking or social media engagement, please watch this video which gives you an overview of how complex, time consuming, and scientific this process can be for your company to go at it alone:

Top 5 questions for social media in business:

Next, Ask yourself The Following:
10 Questions to Ask Yourself Before Working with an Internet Marketing Consultant
1. Do you have the Time to learn?
2. Do you have a desire to dominate your niche market?
3. Do you have a willingness to succeed?
4. Do you see the value in having an on-line presence?
5. Want to gain first mover advantage in your market?
6. Do you have the time to dedicate to marketing your company on-line or do you want our TEAM of consultants to do it for you?
7. How much is NOT having a strong on-line presence is costing your business?
8. Are you still trying traditional marketing approaches like direct mail/ telemarketing that are producing diminishing returns?
9. Is what you are currently doing with social networking & social media working for your business?
10. Do you have someone at your company ready to work with us or do you want to out-source this campaign to our on-line business development team?

Now view Our Solutions to the Above problems and decide which particular services will meet your business needs:

Take The Fast Track Today!
We Do The Following For Our Clients:
Social Media *Strategy Building*
Social Media Planning
Social Media - Business Blue Print
Social Media Road Map Creation
Social Media Assessment
Social Media & Social Networking Training For Business Development
Social Media Consulting
Social Media Marketing
On-Line Branding
On-Line Viral Campaigns
On-Line Community Building
Social Media Coaching
Design (Blog/ Website- Wordpress)
Viral On-Line Video Marketing
Custom Social Media Engagements
Online PR Submission
Competitive Intelligence Gathering
SWOT Analysis
Product / Service Positioning
Market Research
Content Creation
Identifying Target Markets
Speaking Engagements on Social Media
ROI Tracking/ Reporting/ Measuring
Targeted Online Lead Generation
Internet Business Coaching/ Consulting
SEO

We work in these 4 capacities:
Hourly Consulting
Monthly Retainer
Per Project Basis
Monthly Subscription

*This is our specialty

Want a Test Drive? Try any of our services out for the first hour and if your not 100% satisfied we will refund that hour!

“Justin takes his time to answer all questions clearly and concisely. I have taken his advice consistently and seen real results. Do not hesitate to contact him.” March 19, 2009
Top qualities: Personable, Expert, High Integrity
Lisa Ayers
hired JustinRFrench as a Business Consultant in 2009

Are you ready to begin the journey to social media and social networking for business success?  Click The Contact button above or fill out the contact form on the right for a FREE social networking 101 for business ebook

Two passions of mine are golf and business. These two are very similar, especially when it comes to the on-line world. As we become a more digitally connected society, it is important to build business relationships online in the virtual world as well as the golf course. Major business deals believe it or not are  done on golf courses around the world. I have come up with some unique ways golf relates to social networking for business. I am interested in your feedback so please let me know if these are sufficient points.

1. Your business takes time to grow, just like your golf game
No one can go out and shoot 72 their first time, not even Tiger Woods did that. Just like in business, no one becomes a success overnight. It takes years of building up. Some newbie golfers go to golf camp to learn the basics or maybe a golf boot camp for the fast track approach. Just like our company in San Diego called Social Networking San Diego which gives the fast track (Bootcamp) to social media and social networking for business purposes. The same applies when doing business online. If you think its easy think again. The point is You MUST get educated on how to do business online if you are to play the business game online. Is your website generating leads for you? how is your pay per click campaign doing? Is your SEO up to par? What social video sites are you on? Are your leads converting?

2. Golfing is usually done with friends, business partners, or colleagues
I cant tell you how many times i have been golfing with people i enjoy spending time with. I have been golfing with clients, partners, and of course family and friends. The thing to understand is golf is relationship building just like social networking. It takes time and those who are in it for the short run or are looking at twitter negatively just don’t get it. Twitter is just a communication tool to build relationships online. Both personal relationships and business. Think of twitter simply as a virtual networking group on demand.

Please help vote for a Fellow San Diego Business EasyTurf as San Diego’s Best Green Product Installer by clicking here: http://budurl.com/easyturf

What are your thoughts on this post?
Cheers
Justin

this is a social media road map i found

I keep getting asked by fellow business professionals on linked-in discussions the following questions regarding social media and social networking for business.

1. How are you successfully using Twitter, microblogs, blogging, etc. in your corporate environment?

Justin’s Answer- personal branding, product/ service branding, customer service, industry news, trends, event promotion, competitor analysis, building BUSINESS relationships, etc.

2. How do you convince those that don’t “get it”?

Justin’s Answer- I tell them go get educated and come back to me in a year when your ready to build an on-line marketing strategy around your products or services and have it done right. Once companies wake up and start realizing 1-2% returns on direct mail and telemarketing is NOT working. Why do you keep doing things that don’t work? Stop throwing good money after bad ideas and work with an innovative marketing company. Maybe they should get educated on one of our many webinars about social networking, twitter training, or linked-in training for business. I don’t have the time or patience sometimes to deal with business people that “don’t get it”. Time is money!

3. How do you measure successful ROI?
We measure ROI for our customers with our own proprietary methods and software systems we have developed and it works great! We have paying customers, they see results, and we show them monthly reports. We have to measure the success of our clients online campaigns and report to them monthly or they wouldn’t be spending thousands of dollars per month with us!

4. I’m interested in hearing successes, failures, and strategies.

We have MANY success stores (see my blog http://www.socialnetworkingsandiego.com/blog/ or customer testimonial videos.

Failures; just know you will make some mistakes, get over it- just jump it try it, learn, and learn from your mistakes most importantly of course. You will learn, test, and refine the strategy. Try to have a plan at least. The alternative is to do nothing and fail. Need Strategies- see my blog or book some one on one consulting time with me and lets formulate an online marketing strategy together.

We even have an internet consulting team I can dedicate to your next on-line marketing campaign. Don’t have time to do all this social networking stuff yourself? No problem- we’ll do it for you. Give us a shot and we GUARANTEE we can increase traffic to your website IF you partner with us, sign up, and take our recommendations. It’s worked for these clients (see videos to the right) so maybe your business is ready to jump on board.

Is your business ready? What is your understanding of social media and social networking for business? Take the social networking IQ test here: business evaluation

Cheers
JustinRFrench twitterholic
http://twitter.com/justinrfrench

Internet for marketing? Does it work? And how do you make sure that your products and your website get the best customers who have the money to buy?

Marketing articles are the best way to sell your product on the internet. That means you may have a website or a blog of your own but unless you are totally familiar with SEO and link building; your maiden venture into internet for marketing is going to fail miserably. SEO means Search Engine Optimization and it is one of the core rules to draw customers and relevant traffic to your website. One of the simplest explanations of SEO is that if you want to sell handbags, you better make sure that your website content is filled with the correct number of words all talking about handbags! Search engines like Google and Yahoo trawl the internet daily searching for new content and then indexing the content in their archives according to the most number of words (keywords) in the content. If you have more than 10% of words in the content about handbags, then you would have a higher chance of getting indexed in the search for handbags. The higher amount of words and relevant links about handbags the higher you go on the search results pages of Google. Of course, it isn’t quite as simple as I’ve said it but you get the gist. A few more tips you can try out to optimize your content are-

• Put your keywords high up. That’s very important. The higher your keywords come in the content and the title, the more traffic and page rating on Google you get! Keep your title within 200 characters and with a description of about 20 words.
• Stick to a 10% density of keywords. Any more and the search engines automatically list your site as spam or worthless content.
• Place relevant links to authority sites and get them to link to your website for internet marketing. Ask other blogger friends to link to your site and post about your product and you can post about them in reverse.

Does Internet marketing for business really work?  And how do you make sure that your products and your website get the best customers who have the money to buy?

Marketing articles are the best way to sell your product on the internet. That means you may have a website or a blog of your own but unless you are totally familiar with SEO and link building; your maiden venture into internet marketing for business is going to fail miserably. SEO means Search Engine Optimization and it is one of the core rules to draw customers and relevant traffic to your website. One of the simplest explanations of SEO is that if you want to sell handbags, you better make sure that your website content is filled with the correct number of words all talking about handbags! Search engines like Google and Yahoo trawl the internet daily searching for new content and then indexing the content in their archives according to the most number of words (keywords) in the content. If you have more than 10% of words in the content about handbags, then you get indexed in the search for handbags. The more the amount of words and relevant links about handbags the higher you go on the search results pages of Google. Of course, it isn’t as simple as I’ve said it but the gist is the same. A few more tips you can try out to optimize your content are-

1. Put your keywords high up. That’s very important. The higher your keywords come in the content and the title, the more traffic and page rating on Google you get! Keep your title within 200 characters and with a description of about 20 words.

2. Stick to a 10% density of keywords. Any more and the search engines automatically list your site as spam or worthless content.

3. Place relevant links to authority sites and get them to link to your website for internet marketing. Ask other blogger friends to link to your site and post about your product and you can post about them in reverse.

4. Try using simple paid post networks like PAYPERPOST and SOCIALSPARKS that take up paid and free posting for a nominal fee. You have to pay the sites a minimal amount to put up your product for bidding. Bloggers pick up the product and write about them on the blogs for a small fee.

I am still writing an E-Book on Social Networking and Internet Marketing basics for Business so be on the look out!

cheers- twitterholic justinrfrench