Posts Tagged ‘Social Media MBA’

Social Media Consulting Top 10 Must Read Social Media Books

Sunday, August 6th, 2017

Social Business Consulting continues to evolve and 2017 is no exception.  I have been helping companies with social media marketing since 2009 so makes me feel like a grandfather in the space.  That’s eight years! but a lot has changed in the social business and social media consulting landscape since then.

Here is a quick video post I did on the The Top 10 Must Read Social Media Books for business professionals.  Enjoy!- 

Justin Results French.

Social Business Trends For 2014

Thursday, December 19th, 2013

social business trends 2014

 

I was very humbled to be featured in the 2014 Marketing Experts prediction check out the full presentation here http://www.slideshare.net/simplify360/future-of-marketing-welcome-2014

My 2 cents: “My prediction for 2014 is big data from social starts driving big revenue. From Apples’ recent acquisition of Topsy is writing on the wall. This says their is a lot of hidden marketing value behind big social data and turning that marketing sense into dollars will continue to be the key for 2014. “- JF The Social Business Guy

What are some of your predictions?  Happy 2014- Justin

Top 5 Takeaways from The real deal with Groupon 60 minutes interview

Monday, January 16th, 2012

 

high tech ceos under 40

 

In case you did not get a chance to watch 60 minutes this evening, you can watch the interview of CEO Andrew Mason (31 same age as myself) below. It was quite a good broadcast, and thought I’d share some takeaways from tonight.

1. High tech start-up CEO’s are becoming younger, more transparent, authentic, and open compared to traditional CEO’s.

2. The explosive growth of Groupon is great- the question will be can they sustain and become profitable long-term.

3. For high tech start-ups in today’s low barrier to entry climate, competition and knock-offs such as Living Social and others make it easy for competition to enter the market. The real question is how will your start-up and Groupon create more complex barrier to entries and long term sustainable competitive advantage?

4. The key to marketing for Groupon and other high-tech start-ups will always be proper communication and relevant communication to the appropriate audience.

5. Whether your Groupon or any other high-tech start-up, you need to always be able to identify the cost per acquisition per customer.

6. BONUS- Be careful of accounting tricks that look good on paper but can cause back-lash especially when you have investors or IPO.

 

 

 

 

 

 

I have a great deal of respect for Andrew Mason among all the constant criticism to continue moving forward and expanding the company to further heights.  Hope you enjoyed my synoposis.  Until we meet again..

 

Justin Results French

p.s. sharing is caring

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Social Media Consultant in San Diego shares his 3 R’s to social business success

Friday, September 2nd, 2011

Any questions about optimizing your businesses social strategy? Feel free to comment below or connect with me on Google+ http://plus.justinrfrench.com

 

Cheers,

Justin Results French

Social media MBA The number 1 rule of the social media club

Wednesday, August 10th, 2011

Social media MBA

Tuesday, August 9th, 2011

Social media MBA top 3 social media and seo myths

Tuesday, August 2nd, 2011

Social media MBA the simplest review of Google+

Wednesday, July 27th, 2011

Social media MBA -how to integrate social into your business

Monday, July 18th, 2011

Social media MBA Facebook and Mark Z top takeaways

Tuesday, July 12th, 2011